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The Newest 'Celebrity' Addition to Madame Tussauds' Is 'Finger Lickin' Good'

The installed wax burger is "1.5 times bigger" than the edible one.

News18.com

Updated:August 24, 2019, 10:55 AM IST
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The Newest 'Celebrity' Addition to Madame Tussauds' Is 'Finger Lickin' Good'
Image credits: PTI.
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Not just famous people, food also gets a place in museums - specifically, Madame Tussauds.

Sharing the limelight with the likes of Shah Rukh Khan and Kapil Dev, a burger has now found its way to the famous wax museum to be converted from just an edible item to an object for viewing decades later.

After housing the biggest of the superstars, the best of the sportsmen, and the greatest of the historical leaders, the wax museum on Wendesday made way for this unusual newest entrant.

The international wax museum's Delhi attraction unveiled the wax figure of a larger than life Zinger burger by KFC, which according to the authorities is no less than a "celeb".

The installed wax burger is "1.5 times bigger" than the edible one, they said.

KFC India's chief marketing officer Moksh Chopra said the brand's Zinger burger deserved to be part of this hall of fame not just because it had emerged as a beloved snack across the globe, but also because it was the first burger to travel to the edge of space.

"While many have wondered if the Zinger is a piece of art or a celeb, all debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds.

"Surely this isn't any regular burger. It is the only burger that has travelled to space and has even inspired tattoo artworks for some," Chopra said.

In 2017, as part of a marketing stunt, KFC had sent one of its Zinger burgers as high as the earth's upper atmosphere, where it floated for a few days before retreating back home.

This is also the first time that a wax figure in Madame Tussauds is not of a person, but an item of food.

"Our endeavour has always been to give a complete and memorable experience to all our visitors. We welcome the Zinger Burger to Madame Tussauds Delhi," Anshul Jain, General Manager, and Director, Merlin Entertainments India Pvt Ltd, said.

The museum has housed wax figures of several renowned personalities including cricket icon Kapil Dev, singers Asha Bhosle and Shreya Ghoshal.

(With inputs from PTI)

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