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The SBI logo is inspired from Kankaria Lake's shape! 15 intriguing stories about famous logos you may not have known


Last Updated: July 17, 2014, 14:36 IST

The SBI logo is inspired from Kankaria Lake's shape! 15 intriguing stories about famous logos you may not have known

Here are some really fascinating stories behind some brand logos that you probably never knew.

Imagine going to the mall on a weekend. It's really easy to spot a McDonald's or a Café Coffee Day logo from a distance, that's where everyone queues up. Isn't it amazing how we can easily spot a brand by its logo wherever we go? The ideas and stories behind these logos are really intriguing. While some were designed within minutes, the others were the result of careful calculations and theories. There's deep, hidden meaning behind some brand logos, but most of them are stories we'll never know.There are different theories attributed to the Apple logo every now and then, the most popular being the one that it reflects how Eve first took a bite of the apple. The real story was revealed by Rob Janoff, the creator of the Apple logo on his website where he said he showed the apple bitten because it looked like a cherry otherwise! A very unusual theory we found was about a 'golden ratio'. Golden Mean, Golden Section, Divine Proportion are all common names for what is known as the Golden Ratio which is based on the number phi discovered by Italian Mathematician Fibonacco. Some believe that it is the most efficient outcome, the result of natural forces. Whatever you believe, the pervasive appearance of φ in all we see and experience creates a sense of balance, harmony and beauty in the design of all we find in nature. It should be no surprise then that mankind would use this same proportion found in nature to achieve balance, harmony and beauty in its own creations of art, architecture, colors, design, composition, space and even music. From the Partheon to Monalisa, from the Egyptian Pyramids to credit cards, has been there, always.Five famous logos that follow the 'golden ratio' theory are:


National Geographic





SBI: With 180 international offices, more that 14816 national offices, SBI is one of India’s largest banks with 14 regional hubs and 57 zonal offices. The keyhole in the State Bank Group logo symbolises financial security but the SBI Chief General Manager interestingly revealed that it looks exactly like the Kankaria Lake in Ahmedabad! If you zoom in to Kankaria Lake on Google Maps, this is the amazing view you see.

Vaio: At first you just see the word VAIO, but look a little closer and you’ll see the first two letters represent an analog symbol and the last two letters are binary.

FedEx: This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.

Adidas: The three stripes mark is without doubt the quintessential Adidas symbol. It was created by the Adidas company founder, Adi Dassler, and first used on footwear in 1949. The three stripes were first used on apparel in 1967.

Mitsubishi: The Mitsubishi logo is quite simple to understand at one glance really. Yes, you will be able to spot three diamonds as seen above. This very idea of incorporating three diamonds in the logo itself is closely connected to the brand name! Mitsubishi came about by combining the words Mitsu and Hishi, which mean “Three” and “Diamond” respectively. Hence you get the combined meaning of “Three Diamonds” that was soon incorporated in the brand’s logo.

Mercedes: Mercedes’ tri-star represents the companies dominance over land, sea and air.

BMW: BMW’s logo is a tribute to the company’s history in aviation. The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.

Audi: Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.

Twitter: Here’s what Twitter’s creative director, Doug Bowman had to say about it : “Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

Hope for Children of Africa: When you first look at it, it looks like only a map of Africa. But take a closer look and you’ll see an adult and child facing each other.

first published:July 17, 2014, 14:36 IST
last updated:July 17, 2014, 14:36 IST