TV commercials are such an integral part of our lives that the lack of them feels weird. But that was not the case 75 years ago. On July 1st, 1941,
the world America saw the very first legal television commercial ever. There may have been ones before that, but they were not aired legally. It was a 10-second spot for Bulova, a watch and jewelry company from New York.
It was a simple ad that has the geographical map of USA with a clock on it that read 'Bulova' and a voiceover that said "America runs on Bulova time."
The TVC aired during a Brooklyn Dodgers-Philadelphia Phillies baseball game on WNBT in New York. According to an AdAge story, Bulova paid $9 for the spot, including $4 for airtime and $5 for station charges.
Advertising has since then changed a lot and the nature of TVCs has been shaped and reshaped hundreds and thousands of times, but this ad was no doubt groundbreaking and it was definitely a milestone in the world of television and advertising. Watch the video right here: