The wait is over. The much-awaited Apple India online store is here and it will go live in the country on September 23.
The Apple online store for India, which will be available on Apple.com/in, will now join similar e-commerce platforms that Apple has in 37 other countries, including the US and UK. The online store will be Apple’s first direct retail presence in the country.
The Apple online store for India will sell the company’s complete range of products, which includes the Apple iPhone line-up, the Mac computing device line-up, the iPad series’, Apple AirPods family, HomePod smart speaker and more.
Also Read: Apple India Online Store Opens September 23 With iPhone Trade-in, Mac Configure To Order & More
The launch also coincides with the festive season in India with Dussehra and Diwali approaching our calendars.

Breaking the news, Apple chief Tim Cook took to microblogging site Twitter and wrote:
“We know how important it is for our customers to stay in touch with those they love and the world around them. We can’t wait to connect with our customers and expand support in India with the Apple Store online on September 23!”
We know how important it is for our customers to stay in touch with those they love and the world around them. We can’t wait to connect with our customers and expand support in India with the Apple Store online on September 23! https://t.co/UjR31jzEaY
— Tim Cook (@tim_cook) September 18, 2020
The news was met with excitement as Apple loyalists said the online store of Apple was long due in the country.
#AppleEvent #AppleIndia @Apple See the detailing in the Rangoli. It has many Apple icons. #Rocking pic.twitter.com/aoILVlOxPZ
— Ram Subramanian (@snsramkumar) September 18, 2020
It is finally happening! #AppleIndia https://t.co/qbH6AeER04 pic.twitter.com/OaazhajRcn
— Adinath Chaudhari (@AdinathHere) September 18, 2020
So it’s finally here. #appleindia Store finally coming to India on 23/09/2020.
I’m so excited to exchange my iphone 8 with iphone 12 max.
Also apple One plans are amazing ♥️ https://t.co/6jph824QFO— Ar. Sajal Bhatnagar (@sajal_bhatnagar) September 18, 2020
Finally, 23.09.2020 it is. 🙂
Official Apple online store to embark it’s journey in India.#appleindia #AppleEvent#Applehttps://t.co/r46wYAcFCg
— Tejas (@tejas_tharu) September 18, 2020
Of course, there were memes.
#appleindia is finally opening it’s store in India
Le broke me tweeting about it cause:- pic.twitter.com/HSvm4Kl620
— Jelly Acoustic (@Jellyacoustic) September 18, 2020
If I see a robbery in the Apple store, will that make me an iWitness? #appleindia https://t.co/RRaGOJfvjs
— Pawan Aneja (@pawananeja123) September 18, 2020
God bless everyone’s wallet now.#appleindia https://t.co/i8o8DfCI7b
— Robin Sinha (@RobSin91) September 18, 2020
But then the burning questions arrived. Will the taxes be reduced? Will Indians get to enjoy the Apple devices at the same price tag as those sold in the US and UK? Several Apple fans tagged Cook to have the products reasonably priced.
Hey Tim we were vexed by paying more for the Apple Products in india. please do something to get Apple Products on par with the U.S prices make affordable prices in india like that of U.S
There are many students who gonna prefer apple products
Make more convenient for everyone
🙂— Feroz Ahmed Shaik (@frzahmed17) September 18, 2020
Dear @tim_cook we also want to buy Apple products, in fact all the students after 10th go for iPad or Mac, but can’t get one due to high taxes we pay for Apple products in India, please rethink over prices so everyone can afford them.#appleindia https://t.co/TGlRCNgWSk
— Atharv Ghanshyam Borude (@atharv_borude) September 18, 2020
Will #appleindia sell the I-phones with the extra add on taxes even after producing those in India ??
— Dr Gautam Ghosh (@DrGautamGhosh_) September 18, 2020
Wow that’s awesome Tim. We have been waiting for this since long. I hope Apple will also rationalise the prices of their products in India. Please also start manufacturing all Macs and the iPad along with iPhone 12 in India as well. Thanks @tim_cook @Apple
— Adit Gupta (@Tripsmartjammu) September 18, 2020
Just look to price the products such that maximum people can afford it in India. A lot of people will purchase Apple products if the prices reduce. People in India love Apple products, but lot of times they just can’t afford it, and settle for a compromise.
— Avishek Bose (@AvishekBoseAB) September 18, 2020
Finally some good news. Hope the prices will come down soon.#AppleStore #appleindia https://t.co/tHx3BhOeNl
— Samiran Sarkar (@SarkarBahadur99) September 18, 2020
Over the past few weeks, Apple has given the government’s Make in India initiative a big boost by starting production of the latest generation iPhone SE as well as the flagship phones, the Apple iPhone 11, iPhone 11 Pro and the iPhone 11 Pro Max in India.