The day of love is around the corner and this time in India, it is special for more reasons than one. It is the first Valentine's Day after the decriminalisation of Section 377.
And to commemorate it, Uber India has started a campaign demanding a rainbow heart emoji It posted the petition on it's Twitter and Facebook accounts. According to Uber, there is a need for a "Pride Heart" emoji that LGBTQIA+ community could use to express love. The photo was uploaded with the hashtag #LoveMovesForward
Let's celebrate our first Valentine's Day for all with a symbol everyone can embrace. It's time for an inclusive heart that celebrates the many shades of love. Sign the petition to help us get the Pride Heart emoji. #LoveMovesForward with every sign: https://t.co/Nh8WEhhXgu pic.twitter.com/TfU4WNTpfd— Uber India (@Uber_India) February 12, 2019
The initiative has been getting a lot of positive responses on social media.
#LoveMovesForward— bala krishna (@krishnarocks121) February 12, 2019
Thank you Uber India for recognizing Valentine's day. All persons from all races and religions Even atheists have right to love and be loved !!! #LGBTQ#ValentinesDay2019 #ValentinesDay #ValentinesDayGift #India @Uber @Uber_Support #mensfashion #men #women pic.twitter.com/yNrDkSyfAB
I don't always love Uber but wholeheartedly support this idea so I'm signing. Let's get the Pride Heart emoji! #lovemovesforward— Katy 🌻 (@timefortea1196) February 12, 2019
guess who's installing uber now 💜— Rassi // Hobiuary 🌻☘️ (@sevenbubs) February 13, 2019
#lovemovesforward ALL THE ARMYS IN THE COMMENTS IM SO PROUD OF YOU ❤️❤️❤️❤️❤️— 📌🙏😣 (@HoneyBee497) February 12, 2019
That's not all. On Tuesday, Uber added a rainbow to the maps on the app. So every time someone books a cab, the map lights up with a rainbow.