Skincare and body care products are always vying for consumers’ attention with some unusual ingredients that you never thought could enhance your skin. One such product that caught Volcanology PhD student Annabelle Foster’s eye at a drugstore was the Maui Volcanic ash body wash.A researcher at Durham University, Annabelle shared a picture of the Maui Moisture Volcanic Body Wash, which guaranteed being a moisturizing body wash formulated for rough dull dry skin, normal skin, combination skin, with natural ingredients like aloe vera juice and coconut water. The sticker on the bottle also mentioned that it contained volcanic ash.
Being a student of volcanology, the product intrigued Annabelle who tweeted the picture and asked how does the volcanology twitter community feel about bathing in volcanic ash?
The tweet certainly got together volcanology experts and enthusiasts together who shared their opinion on the product. Commenting on the tweet, geoscientist Kate Smith wrote that after tephrochronology fieldwork, she would have minimal fingerprints, hence the product could be a good exfoliant and ideal for would-be burglars. Tephrochronology is a procedure used by scientists that uses discrete layers of tephra or volcanic ash from a single eruption to create a chronological framework in which paleoenvironmental or archaeological records can be placed.
Another comment read that having been showered by Japan’s Sakurajima volcano more than once, they would say that using volcanic ash as body wash would be like being sandblasted.
Having been “showered” by Sakurajima more than once, I’d say it’s a bit like being sandblasted.— SakuRainbow (@cantate7) March 3, 2021
Another user pointed out how Muai product’s claims that it is sulfate free might not be actually true, as they tweeted, “Good luck with finding sulphate-free volcanic ash.” They further suggested a real tagline for the product’s advertising and wrote, “Feel your troubles float away — along with most of your epidermis." Epidermis is the top layer of skin that might be damaged if a person uses real volcanic ash to clean their skin, suggests the user.
Good luck with finding sulphate-free volcanic ash …I’d suggest an ad strapline like “Feel your troubles float away – along with most of your epidermis”. Not catchy enough?
— John Curran (@BashStKid) March 2, 2021
For some, the product reminded them of some hilarious wordplay as one user wrote maybe the body wash will help a person look “magma-nificent".
I actually bought this a while ago! — Jess Pugsley (@Jess_Pugsley) March 2, 2021