“Why is Twitter free?” Well, it’s not anymore.
In an investor presentation Thursday, the microblogging site Twitter announced a new feature called “Super Follows”, which will let users charge for extra, exclusive material not shown to their regular followers. This can include subscriber-only newsletters, videos, deals and discounts. Users would pay a monthly subscription fee to access the extra content.
Twitter users and the company’s investors have long been asking it to launch a subscription-based model because of the growing number of internet creators and influencers who use tools such as Patreon, Substack, and OnlyFans to make money from their online popularity.
The subscriptions will also allow Twitter to tap into a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly. Twitter did not detail what percentage of the revenue it would share with celebrities and others who sign up paying subscribers.
For the general public, who have been sarcastically using the popular meme template “why (or how) is Twitter free” for the longest time at every instance they spotted a tweet or post that’s outrightly bizarre or weird to exist in public space on the platform, the meme sure has come to life.
Reminding them were the users who tweeted the same joke, several times as the news hit the website.
you guys tweeted "I can't believe this site is free" so many times that @twitter decided to do something about it. hope y'all are happy now
— ST (@seyitaylor) February 26, 2021
Rip TwitterTwitter users: how’s twitter free
Twitter HQ: who said it’s free? pic.twitter.com/OS9NLftuqU
— 사무엘 #EndSars (@djzee_couture) February 25, 2021
RIP TWITTER“I can’t believe Twitter is free”
— Quan (@Sim6Quan) February 25, 2021
I blame those mfs that kept saying "hows twitter free?" look what they've done. RIP Twitter— ⑇ (@HashtagKunal) February 25, 2021
RIP TwitterTwitter after we kept on saying "How is twitter free?" pic.twitter.com/yi0HXEDS4x
— OhSpiderZ -Debut on APRIL 4TH (@OhSpiderZ) February 25, 2021
twitter users: how is twitter free?the super follow button: pic.twitter.com/y2yuPqT0lz
— Pedo Struggle Tweets | half main account for now (@PedoStruggles) February 26, 2021
— Shrimpfry Butterfly (@EilaniWhyte) February 26, 2021
(With inputs from Associated Press)