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4-min read

YouTube Rewind 2019 Seems to Have Outdone Itself in Being Bad, 'Lazy, and Low Budget'

YouTube Rewind 2019 appears to be just a low-budget, lazily made video masquerading as something that used to once be a fan favourite.

Raka Mukherjee | News18.com@RakaMukherjeee

Updated:December 6, 2019, 8:57 AM IST
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YouTube Rewind 2019 Seems to Have Outdone Itself in Being Bad, 'Lazy, and Low Budget'
Image credits: YouTube/Twitter.

It's that time of the year again. No, not Christmas. The time for the Youtube Rewind.

And like a gift that keeps on giving, YouTube Rewind continues last year's trend of being an absolute dud.

YouTube Rewind started as something special - it became a collaborative effort between the celebrated YouTubers on the platform, irrespective of who they were -- creators, actors, musicians, and more -- and the rewind would always be something that fans on the platform looked forward to, for summing up the best bits of YouTube in a single video. And to watch Lilly Singh dive into a pool of balls.

But Lilly Singh has now moved onto her own late-night show, and YouTube also seems to have moved on from making good quality videos. Last year's video was the most disliked video in the history of YouTube.

This year, YouTube may outdo itself. If you are into numbers, we're currently at 1.2 million dislikes at the time of writing this.

So what went wrong (read: again)?

YouTube Rewind 2019 is perhaps different for two reasons. One, it is nothing like what a YouTube Rewind is supposed to be.

The reason why YouTube Rewinds worked, was because they summarized what happened in that year. It was like watching a small highlight reel montage of everything good and wholesome. This year, it's just a countdown. Literally. The entire YouTube Rewind 2019 is just a 'Top Ten of...' of various sections.

Two, it's trying too hard for crowd appeasement. In trying to undo the damage by 'Last year, we made something you didn’t like,' and making something boring, bland and with the editing skills of an inbuilt iPhone app, YouTube seems to have set the bar lower than one could imagine.

In words of a fan on YouTube, 'I had zero expectations, and I'm still disappointed.'

But that's not all that fans had to say. People did not mince their words. None whatsoever.

Just like YouTube didn't mince its never-ending list of Top Tens (Did we really need so many countdowns?)

YouTube Rewind started its video by saying, "You're better at this than we are."

That statement perhaps rings especially true. This video could have been created, and edited by anyone with a phone with an editing app on it. And they could probably have done a better job.

Will this year's video really make it the most disliked?

If not, there's always next year. Because unless YouTube stops pandering to audiences to be 'likeable.' YouTube has never been about being likeable. It's about being relatable. It's looking at a screen and seeing someone look like you, be as awkward as you are and still be appreciated. And watching a list of 'top ten' countdown just isn't relatable. We have MTV for that.

For now, here's WatchMojo's latest video.

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