Viacom18 Sports, India’s newest premier sports network, announced that JioCinema will live-stream all the matches and offer curated content around the FIFA World Cup Qatar 2022. The global marquee competition from 20th November through 18th December will be available to all viewers for free on JioCinema. The TV broadcast schedule will include Sports18 – 1 SD & HD.
The JioCinema app will be available to download for all telecom services subscribers and across devices including iOS and Android soon with access to Viacom18 Sports’ portfolio of live and non-live programming including the quadrennial showpiece.
The multi-fold increase in data consumption has made smartphones & connected TVs, the preferred mode of content consumption in India. Viacom18 Sports’ 64-match showcase will be headlined by live streaming in 4K, a first for FIFA World Cup presentation in India, and multiple language feeds, including English, Hindi, Tamil, Malayalam, and Bengali on JioCinema without charging any subscription fees.
“Viacom18 Sports’ multi-platform presentation of the FIFA World Cup Qatar 2022 will be immersive, personalised and offer viewers exclusive experiences on JioCinema,” said Viacom18 Sports CEO Anil Jayaraj.
“We want consumers to have easy access to world-class production across digital and linear platforms (on Sports 18) to match the event’s stature. Our efforts are towards reshaping fan experience and building one of the most-loved media platforms in India.”
Viacom18 Media Pvt. Ltd. recently announced a strategic investment from Bodhi Tree Systems. Former 21st Century Fox CEO James Murdoch and India’s media doyen Uday Shankar established Bodhi Tree Systems in 2021.
Murdoch comes with more than two decades of global leadership in the media and technology industries. Uday Shankar, who served as President of Walt Disney Asia Pacific, built the biggest media and entertainment company and streaming service in India.
The combination of Shankar and Murdoch brings unrivalled skill, capability and understanding of the global media landscape and building iconic businesses.