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» » News18 Shorts

2019 A Spice Odyssey: Free Masala For Voters’ Data

Dec 14, 2018 03:28 PM IST India India

Big Data changed India’s elections in 2014 and ahead of 2019 general elections too political parties are looking to mine data to influence voter preferences. But, in Odisha this data-driven electioneering has thrown up an ingenious model- mixing masala, technology and expectations. And what we get is an unusual political curry.

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