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2019 A Spice Odyssey: Free Masala For Voters’ Data

Dec 14, 2018 03:28 PM IST India India
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Big Data changed India’s elections in 2014 and ahead of 2019 general elections too political parties are looking to mine data to influence voter preferences. But, in Odisha this data-driven electioneering has thrown up an ingenious model- mixing masala, technology and expectations. And what we get is an unusual political curry.

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