L'Oreal India conducted a survey amongst 900 leading Indian dermatologists to better understand Indian skin concerns and the importance of sun protection. The survey concluded that 94% of them recommend the regular use of sun protection as an essential skin care regime to protect against skin ageing and pigmentation.
Sunscreens were the most popular skin care product recommended by dermatologists. 72% of dermatologists also recommended broad spectrum sun protection against both UVA - Ultraviolet A (long-wave) and UVB -Ultraviolet B (shortwave) rays. 91% of skin experts felt Sun Protection helped in preventing skin aging. 75% of dermatologists recommended SPF 30+ to their patients and 72% of them also suggested application of sunscreen 2-3 times a day.
According to Francois Pradier - Director, Research and Innovation, L'Oreal India, "L'Oreal has been involved in photo protection research for over thirty years. Our study, "New insights into skin pigmentation - an Indian perspective' reflects this focus. Acute as well as chronic sun exposure can induce clinical and biological damage to the skin such as photo ageing, pigmentation, sunburn etc. Sunscreens with well-balanced UVA/UVB protection provide the best protection against skin damage."
With strong support from the dermatologist community, L'Oreal has pioneered and championed public awareness against the damaging effects of UVA/UVB rays and the need for daily well balanced sun protection. This summer, pledge to reduce your risk for premature aging and skin pigmentation by wearing a UVA/UVB Broad Spectrum protection sunscreen with a minimum of SPF 30 each day.