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Advertorial: Hitachi, the AC which cleans itself

Advertorial: Hitachi, the AC which cleans itself

Hitachi has rolled out a range of self-cleaning air conditioners.

Dust and dirt are possibly the worst enemies of an air conditioner. The dirt which gets stuck in the AC clogs the filter and ultimately leads to poor cooling, increased power consumption, and reduced air volume. Eventually the worse follows. Your AC maintenance costs surge and chances are that you’ll be left with that unpleasant odor rather than the soothing chill you always wanted from your AC.

Keeping all this in mind the Japanese technology major Hitachi has rolled out a range of self-cleaning air conditioners. Launched under the brand name of iClean, these ACs are intelligent, new-age machines which clean themselves by the means of Automatic Filter Cleaning Technology. The interior structure of these ACs is made of stainless steel and is equipped with an advanced cleaning mechanism which ensures that the filter fitted in the AC is meticulously cleaned so that the supply of fresh, clean, cool and soothing air never ceases.

Cleaning this is like a walk in the park. This is how this revolutionary Auto Clean Function works: When the AC completes 10 cumulative running hours, it’s time for the filter to get automatically cleaned. The AC is put on a standby mode and the auto cleaning kicks off. If due to some reason, AC is not on the stand by and 10 cumulative hours have been completed, then the AC will wait for the standby mode to activate the auto clean setting.

Then there is the contamination resistant micro mesh stainless steel plated filter. Cleaning this is like a walk in the park. Even grease contaminants can be cleaned with a quick ipe. This special filter saves you the unpleasant job of cleaning the filter manually. Add to this the stainless steel louvers which help the air outlet neat and clean. They also have disinfectant and antifouling properties. And to keep things simple, there is the filter clean

indicator. It informs you when the filter requires cleaning by the means of an LED on the indoor unit.

The ideal for air conditions. Hitachi has always been renowned for making air conditioners ideal for Indian conditions. They are sturdy, good looking and capable of handling the scorching heat of Indian summers. Adding the feature of auto cleaning in these ACs is nothing but an icing on the cake. When people get an AC fitted in their homes, they expect it to incessantly churn out fresh air and gorge less power. Also, it’s a painful experience if you need to keep spending money on the maintenance of the

air conditioner. You’ve already spend a big sum to acquire that AC, haven’t you? And unpleasant odor would be probably the last thing you would want from your AC. Hitachi helps get rid of all these troubles.

Apart from the signature iClean technology, Hitachi ACs are also big on other


Here are some of the salient features of Hitachi air conditioners of the iClean range:

Auto Clean Function

Stainless Steel Plated Filter

Stainless Steel Louvers

Stainless Steel Ventilation

Auto Humid Control

On/Off Timer With Advanced Start-Up

Powerful Mode


Cool Mode

Filter Clean Indicator

Supercool Function

Auto Fan Speed

Selectable Fan Speeds


My Mode

Auto Power Save Mode

DC Fan Motor

Auto Restart

4 Way Air Distribution

Efficient Air Distribution

Dry Mode

Uniform Air Distribution

Silent Cooling

The Consumption

And as far as power consumption goes, two out of three models have a Star Rating of 5 stars while the third one has a rating of 4 stars. So you can keep your worries about the huge electricity bills at bay and enjoy the cooling. Given the fact that we have a ruthless summer approaching fast, the new iClean ACs would be the most suitable addition to your house/office/shop. You really want to beat the infernal heat this summer, don’t you?

4 Essential Things to Keep in Mind while Buying an Air Conditioner

An air conditioner is your safest bet for dealing with the sweltering heat in the summers. Nothing soothes more than the cold air issuing from the vents of an AC. With an AC, you also get a fair share troubles as unwanted gifts. Enormous electricity bills, irritating noise, ardous tasks of cleaning the filters, etc. are enough to end your enchantment with the AC you brought with great delight. To ensure such tragedy doesn't strike, you need to keep certain things in mind when you go out to buy an AC.

Energy Efficiency

This is the most definitive factor one needs to keep in mind while shopping for an air conditioner. ACs are gadgets which devour huge amount of power. Getting huge electricity because of you air conditioner is extremely painful. Energy efficiency for ACs is measured in terms star ratings. The higher the star rating the more efficient the AC and lower your bill. Hitachi has introduced a new range of air conditioners: SUMMER

QC which have been designed to consumer minimum power and yet deliver optimum cooling.

Cooling Capacity

The ability of a cooling device to cool an area is measured in terms of British Thermal Units. The higher the BTU, the more cooling power the unit has. However, there's no point picking up an AC with extremely high cooling capacity if you plan to fit it in your living room. Hitachi offers some of the best ACs in terms of cooling capacities. Equipped with new age technologies like: Auto Climate Technology, Auto Humidity

Control, Kaimin (adjustment of cooling in the night hours) etc., Hitachi ACs are indeed value for money products.

Installation Requirements

If you're planning to buy a window AC, make sure the unit is big/small enough to fit the window. Several ACs require special wiring and installation of a metal shell. It's also important that the AC is fitted in the appropriate window in the room in case the room has more than one windows. It is the location of the air conditioner in the room which would determine the flow and uniform distribution of cool air all around the room.

Hitachi Kaze ACs come with a unique feature of 4-way air distribution. This ensures that the cool air gets spread all across the room.

Cleaning: A lot of air goes in and out of the vents of an air conditioner. The air we breathe is full of dust, dirt and other particulate matter. After some time of installing the AC, you find that the filter is clogged with grime and dirt. Chances are that you'll be greeted with an obnoxious smell, the last thing you would want from your AC. Hitachi iClean ACs have a ground-breaking Auto Clean Function feature which automatically (and smartly) cleans the AC filter once 10 cumulative running hours are completed.

first published:June 14, 2011, 10:04 IST