Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
CO-PRESENTED BY
LIVE TV DownloadNews18 App
News18 English
272
nda:
Needmore seats to Win
Needmore seats to Win
upa:
»
2-min read

'Bande Mein Hai Dum': With New RaGa, Congress Conveys It’s Ready for Presidential Style Faceoff With NaMo

The new Congress messaging is also a counter to the BJP’s hugely popular Modi Hai Toh Mumkin Hai campaign, which conveys the larger-than-life image of Modi as someone who alone can deliver.

Pallavi Ghosh | CNN-News18_pallavighosh

Updated:April 19, 2019, 1:00 PM IST
facebookTwittergoogleskypewhatsapp
'Bande Mein Hai Dum': With New RaGa, Congress Conveys It’s Ready for Presidential Style Faceoff With NaMo
The attempt to make it a direct contest between Rahul Gandhi and Narendra Modi marks a major change in strategy. (Illustration by Mir Suhail/News18)
Loading...
New Delhi: In a subtle yet stark makeover for Rahul Gandhi, the Congress has released a new series of videos around the theme Bande Mein Hai Dum, launching a battle of personalities against Prime Minister Narendra Modi.

The move marks a change of strategy for the Congress, which has so far preferred to shield its president from such a comparison, and is also reflective of the newfound confidence within the party.

The video shows a series of campaigns by Rahul Gandhi, his grandmother Indira Gandhi and father Rajiv Gandhi.

“The idea behind the campaign is that he has the calibre and dum to deliver. He has done it. He has gone through a tough time throughout his life, losing his grandmother and father, facing brickbats thrown at him ever since he entered public life. But he faced them all gracefully and in the last one year has delivered on the promises that he made,” a party insider said.

Another top leader told News18 on the condition of anonymity that the party wanted to “cash in on and send the message that the youth are looking up to him now in this atmosphere of deceit and jumlebazi”.

Apart from the recall value of Bande Mein Hai Dum, Vande Mataram, the video campaign plays on the fact that Gandhi was at the receiving end of jibes and jokes, “but he has now come to be respected because he has exposed Modi and delivered”, the leader said.

Rahul Gandhi, too, has referred to the mockery he faced in the past. “I have been called pappu and all kinds of names. But my work should judge me, not what people say. I have no hatred, no ill-feeling.”

The new Congress messaging is also a counter to the BJP’s hugely popular Modi Hai Toh Mumkin Hai campaign, which conveys the larger-than-life image of Modi as someone who alone can deliver.

The Congress, however, maintains that the “concept is based on his (Rahul Gandhi’s) story and performance; not made with 56-inches in mind.”

But every clip and the lyrics attempt to counter Modi’s image. The videos show Gandhi mingling with the common people, women, youth and famers in different attires, and that he fights on despite facing failure and ridicule.

Modi, too, has built up the image of being a workaholic who keeps moving on despite personal attacks over his humble background.

The videos, to be released in a series, are also an acknowledgment of the fact that Indian elections are becoming increasingly like the US presidential elections where people want to directly vote for their leader. The Congress can no longer afford to leave the leadership issue in vacuum.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwittergoogleskypewhatsapp
 
 

Live TV

Loading...
Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results