Kolkata: A Bharatiya Janata Party backed outfit has come up with a unique idea to fight alcoholism in West Bengal and spread its message of cow protection.
The Cow Development Cell, which is affiliated to the party, has started distributing free milk outside liquor shops in the state to dissuade people from drinking.
Along with the milk, members of the cell give a free lesson on how to use products made from cow urine and cow dung, and urge people to quit eating beef. Head of the cell in the state, Subrata Gupta, said that this ‘white revolution’ started across the state around a month ago.
Speaking to News18, Gupta said, “Alcohol has become a menace in today’s society and it is one of the main reasons behind destruction of a family. A large number of youth are becoming addicted to it and, therefore, we have started distributing milk to these people.”
However, the question that how many people would be willing to switch to milk and learn about cow urine while on their way to get their favourite brand of tipple is still up for debate.
Gupta says the cell plans to distribute nearly 600-700 litres of milk in each district of Bengal daily. “In this month, our target is to distribute nearly 21,000 litres of free milk to people. In future, we are also planning to distribute free milk to government run schools for the poor students.”
Besides distributing milk in front of liquor shops, the cow development cell is also urging people to avoid consumption of beef as “cow is mother to us all and one should not sell it to the slaughter houses.”
Dilip Bhutra, the general secretary of the cell, said, “Our target is to educate people about cow-based economy. Earlier, villagers never used to sleep on an empty stomach because they used to know how to utilize their cow and its products – apart from farming.”
He said that they will give demonstration to people on how to make several products based on cow urine and cow dung and not just use a cow for its milk.
Bhutra accepted that it would be a very difficult task to convince people to quit liquor and beef. “But we are confident that one day people will praise us for this unique idea to make them healthy,” he said.
Recently, the Centre had banned sale of cows for slaughter at animal markets which state chief minister Mamata Benerjee had opposed vehemently. Days after Mamata’s order to ignore Centre’s notification, Bengal’s Rashtriya Swayamsevak Sangh (RSS) wing stressed that cow should be the national animal.
While claiming that cow is a rich source of energy and divinity, RSS state wing has already started organizing events across Bengal to make people aware about the benefits of keeping a cow at home.
“India is an agricultural economy where cow plays an important role. I don’t see any reason why cow should not be declared as our national animal,” Bidyut Mukherjee, the organizational secretary of RSS, West Bengal and Andaman and Nicobar Islands said.