Mumbai: The stature and popularity of Amitabh Bachchan in India is unparalleled. From films to television, he has made it big in each industry.
At 67 he remains the top notch celebrity who can be trusted with any brand.
From Navratan Tel to Reid and Taylor, Bachchan’s charm cuts across class and creed. He has reportedly inked some 20 odd endorsement deals.
“For an actor it is a challenge every day to do something new,” he says.
The ‘Brand’ Bachchan story goes deeper than just the endorsement deals and TV commercial appearances. He is the power behind the IIFA Awards.
He is the one who after hosting Kaun Banega Crorepati on small screen set a trend for the big screen stars to try their hands at TV shows.
With his latest avatar on the reality show Bigg Boss, Bachchan has again notched the numbers. This when, he has more than half a dozen films including Pa and Teen Patti at different stages of production.
More than Rs 250 crore is reportedly riding on him and over a dozen producers are waiting in queue to sign him.
With inputs from Mihir Trivedi for CNN-IBN