New Delhi: 'Clean India, Green India' is the theme of the new Government of India calendar 2015 which focuses on Prime Minister Narendra Modi's pet initiative, the Swacch Bharat Mission.
Modi himself features on the first page of the calendar for the month of January wielding a broom to clean a roadside.
For the first time ever, a digital version of the calendar was also launched today in the form of a mobile phone application Information and Broadcasting Minister Arun Jaitley, who released the calendar, said two of government's key programmes had converged in the initiative to launch the app version.
"The convergence of two mainstream programmes of the government is reflected in this calendar. First is a social programme - Swachh Bharat and that is why it is reflected in the visuals of this calendar....The second programme is Digital India which is a developmental programme.
"And the convergence is there, as the same calendar will be available in a digital form as well," he said.
Jaitley, who is also the Finance Minister said that no one can defy technology and it should be used for the benefit of people and congratulated Department of Audio Visual Publicity (DAVP) for having brought out mobile app.
Apart from having the information that the conventional calendar has, the mobile phone app would also have links that would keep users aware of latest government initiatives including that of PIB website and PMO tweets and I&B Ministry's youtube channel, officials said.
Along with the visual of him wielding a broom, the calendar for the month of January also carries a quote from the Prime Minister.
"Wherever we see filth or see someone throwing garbage why don't we feel like picking that up? I know this will not be accomplished only by publicity campaign. Old habits take time to change. It's a difficult task. But we have time till 2019 when we shall be observing the 150th birth anniversary of Mahatma Gandhi," the quote says.