Mumbai: Just 8 months into it's launch - the Hindi General Entertainment Channel Colors has touched a new high. According to 2009's week 9 ratings - the GEC is just one GRP short of running shoulder to shoulder with the current market leader - Star Plus.
But the interesting bit is that on prime time, Colors is leading with a 17 pt lead over Star Plus. What's more according to the All Week Prime Time GRP -
Colors leads in the prime time slot followed by Star Plus and Zee TV. And it looks like the channel’s innovative and out of the box programming has made all the difference. After kicking off reality shows like Khatron Ke Khiladi and following it up with Bigg Boss2 - the channel has been backing clutter breaking soaps like Balika Vadhu and Uttaran.
According to a compilation of the top ten shows on GEC's as per TVR's - Balika Vadhu leads the pack by grabbing the top 5 slots.
Star on the other hand has also come up with a few TRP grabbers including the Kiran Bedi hosted Aap Ki Kachehri
"I think this kind of content was much needed. Tremendous ignorance about rights and responsibilities, removing lot of legal ignorance and awareness of these responsibilities is itself prevention," says Kiran Bedi.
According to the latest figures - Colors and Star Plus get an equal share of the viewer ship pie - a high of 27 per cent each. And no doubt it won't be an easy task to keep the flag flying.
"We are committed to differentiation to the consumers and it is obviously working in our favorite challenge in front in continuing to offer the variety in products to our audiences," says CEO, Colors, Rajesh Kamat.
With the second season of Khatron Ke Khiladi with Akshay Kumar promising to be bigger and better, new shows Ladoo and Nanhi Pari ratings opening well and a new talent show-India’s got talent in the pipeline, the future sure looks colorful.