Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
News18 English
News18 » India
1-min read

Delhi's 'SadarBuksh' Changes Name After Being Sued by Starbucks, But 'Similar' Logo to Remain

Starbucks, which entered the vast Indian market in 2012 and now has 125 outlets, began legal proceedings against "SardarBuksh", which has 25 shops in New Delhi, in July.

AFP

Updated:September 28, 2018, 2:16 PM IST
facebookTwitterskypewhatsapp
Delhi's 'SadarBuksh' Changes Name After Being Sued by Starbucks, But 'Similar' Logo to Remain
Photo credit: Justdial/Reuters

New Delhi: An Indian coffee shop chain rhyming with Starbucks and with a similar logo has agreed to change its name after being sued by the US giant, the Indian firm said Friday.

Starbucks, which entered the vast Indian market in 2012 and now has 125 outlets, began legal proceedings against "SardarBuksh", which has 25 shops in New Delhi, in July. "Our name rhymed with Starbucks which is why the court has ruled (on Thursday) in their favour," Sanmeet Singh Kalra, co-founder of SardarBuksh, told AFP.

His company has agreed to change the name to the not-particularly-different "Sardarji-Bakhsh" within two months. But Kalra said that his logo, which like Starbuck's is a circle of green and black with a figure at the centre — albeit a man in a turban and not a mermaid — will not change.

Harish Bijoor, a branding consultant, said that Indian firms often use names that are similar to well-known multinational brands.

"Such imitators have limited ambition and they enjoy their moment of limelight of having ambushed an iconic brand in India," Bijoor told AFP.

In 2015, US fast food giant Burger King reportedly took a street vendor in the northern city of Ludhiana to court for using the name "Mr Singh Burger King".

Indian chain "Burger Singh" has been left alone, however, opening 20 outlets in India with plans to expand into the British market, according to media reports. "Singh" is a commonly used last name in India's Hindu and Sikh communities.​

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Read full article
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results