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3-min read

Did 'Queen' and 'Dedh Ishqiya' win half the battle with their trailers? What a three-minute short says about your work

Today, a trailer can literally help or harm a film. Lakhs of rupees are spent in creating the perfect trailer.

Shomini Sen | IBNLive.comshominisen

Updated:September 2, 2014, 12:26 PM IST
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Did 'Queen' and 'Dedh Ishqiya' win half the battle with their trailers? What a three-minute short says about your work
Today, a trailer can literally help or harm a film. Lakhs of rupees are spent in creating the perfect trailer.
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New Delhi: Today, a trailer can literally help or harm a film. Lakhs of rupees are spent in creating the perfect trailer before a film's release - one that entices the viewers, creates adequate hype around the film and has the potential to go viral.

While Hollywood has been making attractive trailers for its films for some time now, for Bollywood the concept came in much later and has evolved over the years. As they provide the first glimpse to a movie, trailers need to be crisp and to the point. It aims to showcase the best of a three hour-long film within two minutes.

While many production houses hire experts from abroad to make their film's trailers, there are also designated teams in India which makes promos for various Indian production houses. Films are made on huge budget in Bollywood and makers leave no stone unturned to promote and create hype around the film with interesting promotional campaigns.

While many films work because of their brilliant promos, there are also some films that fail in spite of good trailers and interactive promotional strategies.

2014 has seen an interesting palate of films. From the usual love stories like 'Humpty Sharma Ki Dulhania' and '2 States' to the experimental films like 'Queen'- viewers have been spoilt for choices with different genres of films. Most have stuck to the confinements of commercial cinema while experimenting with the story line. Viewers have given thumbs up to new kind of stories, fresh talent and new methods of filmmaking, some movie trailers have also received positive feedback from the audience.

Here are 10 trailers that we loved:

Dedh Ishqiya: Abhishek Chaubey's 'Ishqiya' featuring Arshad Warsi and Naseeruddin Shah as small time con-men had won laurels when it released in 2010. The sequel had the two men along with Madhuri Dixit and Huma Qureshi. The trailer brought in the old world charm of Lucknow and set the mood for the film just right.

Queen: A shy demure Kangana Ranaut discussing her impending honeymoon in the teaser trailer of 'Queen' caught our attention. The trailer of the film was just an enhancement of the teaser ensuring that the film would be a delightful watch.

Ek Villain: The last few seconds of the trailer with Riteish Deshmukh looking back at the camera in a crowded train station lingers in your mind for a long time. Deshmukh's appearance in the fag end of the trailer surprised the viewers and generated curiosity about his role in the film.

Bobby Jasoos: More than anything, the various get ups that Vidya Balan donned in the film's trailers kept the viewer engaged. Balan was seen dressed up in 7 different looks in the two minute trailer.

Kick: Just like Salman Khan's films, the trailer of 'Kick' was larger than life with Khan playing the adrenaline junkie with absolute ease. With the gorgeous Jacqueline Fernandez as his arm candy, Salman played the role of Devil the thief with élan.

Mardaani: A petite Rani Mukerji, known for her bubby image, kicking some goons as a strict cop just like an Hindi film hero in the trailer of 'Mardaani' caught our attention.

Finding Fanny: Even though the film's trailer is in English, it has received stupendous response all over. Homi Adajania's film based on five odd balls out on a road trip has a quirky trailer with wry sense of humour infused in it. Can't wait for the film!

Khubsoorat: Sonam Kapoor plays the colourful, clumsy, fun physiotherapist in the new age 'Khubsoorat'. With a peppy, hip soundtrack and royal palaces as the backdrop, the trailer makes the remake a film worth watching out for.

Bang Bang: A small teaser itself did it for us. We are swooning over the goodlooking onscreen couple, Hrithik Roshan and Katrina Kaif. The teaser was fast, high octane, full of awe inspiring stunts and had the hottest jodi in town.

Haider: Who would have known, Shahid Kapoor could look this good with cropped hair and beard. Vishal Bhardwaj's film's trailer is sharp, dark and very edgy. The last shot of Shahid addressing an empty street with noose around his neck raises the curiosity of the viewers to another level.

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