Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
News18 English
News18 » India
4-min read

Do international Film Festivals help small films make it big?

Does the stamp of a Cannes, Berlin, Venice generate more excitement and curiosity for our audiences at home?

Monojit Lahiri | IBNLive Specials

Updated:June 24, 2013, 10:13 AM IST
facebookTwitter Pocket whatsapp
Do international Film Festivals help small films make it big?
Does the stamp of a Cannes, Berlin, Venice generate more excitement and curiosity for our audiences at home?

New Delhi: Let's face it. Film Festivals - local or global - have a certain snooty, intellectual, arty, culture-driven aura about them. An image that screams superior, exclusive, unique. The message they seem to convey is: We have nothing to do with the everyday mindless masala that you consume with such unsophisticated 'ganwaar' glee because we are classy and niche, celebrating quality not dumb-cluck Rs 100 crore popularity!

We remain committed to acknowledge and reward cinema that is original, fresh, edgy. Sure we are open to mainstream movies but only if they push the envelope and infuse their material -beyond the stereotypical cliches - with surprise and delight that conforms to our template.

This unspoken message emerging from the various Film Festivals across the world, gives them a special place in the hearts and minds of the true-blue cognoscenti and offers distinct hope of life beyond the Khans. It provides exciting platform for film makers with original vision, themes and treatment to showcase their gems to evolved, cinema-literate and sophisticated audiences. If these festivals are big or global (Cannes, Berlin, Venice, Toronto, London) recognition, praise and prizes, along with huge media coverage come with the territory, frequently transforming an unknown film-maker to an overnight celebrity.

Hence, everything considered, Film Festivals are both useful and necessary because they salute quality cinema, cinema with soul that reaches out and touches, a universal chord, irrespective of geographical boundaries, linguistic barriers or star-power. A cinema that celebrates truth at 24 frames per second.

Wonderful, inspirational, food for thought etc say some before offering a kill-joy query: Do these Film festivals, incidentally, help in pushing the commercial aspect of these great, sublime, hymned and celebrated masterpieces?

For example in the just concluded Cannes 2013, small-time, non-formulaic movies like 'Ugly', 'Dabba', 'Monsoon Shootout' and 'Bombay Talkies' were screened - of course outside the competing films because no Indian film has been found worthy of competing in the last two decades, but that's another story. Will it help their Box office status at home in India? In other words, does the stamp of a Cannes, Berlin, Venice or Toronto generate more excitement and curiosity for our audiences at home?

Sociologically, it's a fascinating issue. On the one hand, appreciation or certification from the 'firangs' remains a cherished achievement in a land where Fair and Lovely rules. However, when it comes to movies, funnily, it doesn't wash, one bit. The howling mobs don't give a damn about what the global media said or what prestigious awards they picked up. It has to do with what they think and feel.

Veteran film-maker Shyam Benegal - who knows this syndrome inside-out - offers his informed take on this subject. "Let's get some facts straight. Film Festivals, across the world, are mandated to recognise, promote, publicise, celebrate and award excellence in cinema, irrespective of star, budget or country compulsions. The bottom line is simple: If the movie has a compelling narrative that excites and provokes in equal measure, that's enough! In this scheme of things, commercial viability and box office potential don't really feature, which is why respect and prestige are terms more commonly seen, read and heard at these events than preoccupation with the cash counter. Which is also why, while these films will receive critical acclaim and great reviews, they are unlikely to cause any great BO revolution!"

Benegal is spot-on. Any number of our National Award Winners - then and now - have done the Festival circuit with great success but tragically found zero resonance at home. So, while Anurag Kashyap, Dibakar Banerjee, Zoya Akhtar and Karan Johar - along with their films and gang of little known stars had a well-deserved blast at Cannes, duly reported in breathless fashion by an infatuated Indian media to a hungry desi audience - how these films will translate at home remains to be seen.

While cynicism or scepticism should indeed not enter this debate, it is also important to be realistic, grounded and not necessarily believe that Nawazuddin Siddiqui and Irfaan or Anurag Kashyap and Dibakar Banerjee are all set to take World Cinema by storm.

Avid cinema buff Avinash Behl brings in his spin. Articulates the 40-year-old Delhi-based movie junkie. "These are two separate planets, so please don't connect them. Historically - with some rare, freaky exceptions - films that rock with the Festival juries and critics, rarely do the same with mass audiences and not all the publicity of their rave western/international acclaim can ever influence theatre footfalls. If it was so, wouldn't our art-house film-makers, so popular with the Fest circuit, be box-office badshahs?

Most of these directors, despite the prestige, honour and respect abroad, continue to look for funds to do their next film. The sensibilities are different, especially in a star-struck, Bollywood-crazed and glamour-hungry constituency like ours where the culturally under-privileged rule and the Khans are monarchs of all they survey.

Sure, it is better than earlier times but compared to the rest of the world, we are way behind. Our problem is we are too self-congratulatory and get carried away too easily.

The 100 years of Cinema tamasha too is a joke, because in the world stage we have achieved practically nothing! Even today in year 2013, Cannes went back to the master. Satyajit Ray and his iconic Charulata made five decades ago!"

Let's not take sides but wait and watch how 'Ugly', 'Monsoon Shootout' fare at home after their (so-called) responsive vibes at Cannes. Hope it's not a total dabba!

Here's hoping for a day when our films win honour and prestige at the finest global podiums and healthy return on investment at home, categorically proving to one and all, that good quality cinema offering universal appeal and high aesthetic worth, also finds a home in the hearts of mass-audiences. What better way to salute, facilitate and commemorate the centenary year, right?

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Read full article
Next Story
Next Story

facebookTwitter Pocket whatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results