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Maggi likely to hit shelves in India as early as October, says Nestle India chief

Maggi likely to hit shelves in India as early as October, says Nestle India chief

In June, the two minute noodles were banned because of alleged excessive lead content and MSG.

Nestle's two minute noodles Maggi is all set to make a comeback into the Indian market. The product is likely to hit the shelves as early as October, 2015 once testing is over.

"As per orders of Mumbai High Court, Maggi samples are being taken and sent to FSSAI for testing. Thereafter, they go into manufacturing," head of Nestle India Suresh Naryanan said.

Naryanan also called the recent events related to Maggi as 'disappointing'. "Quality is trust, will defend our quality to the best of our abilities," he added.

The Bombay High Court had recently overturned the ban on Maggi. In June, the two minute noodles were banned because of alleged excessive lead content and MSG was found in its samples.

The company, which has taken a hit of Rs 450 crore, including destroying over 30,000 tonnes of the instant noodles, has said that it will continue with the existing formula of the product and not change the ingredients.

Acknowledging that the ban has 'dented' the company, Narayanan had earlier said the company has to win back consumer confidence and will "spend aggressively" on rebuilding the brand from a "zero" level through customer engagement activities and advertisements.

When asked if the company would consider seeking damages from food regulators on the back of Bombay High Court judgement, Narayanan had remained non-committal said the company's focus would be to bring back Maggi as soon as possible, look ahead and move on while working together with authorities.
first published:September 10, 2015, 08:08 IST