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Micromax comes up with a new brand logo

Micromax comes up with a new brand logo

The entire branding will be revamped by the end of this month, said the company.

New Delhi: Micromax Informatics Limited has announced to make a change in their logo, thereby unveiling the new punch logo.

The new logo will be revealed at the Micromax Asia Cup 2012, during the India vs Pakistan match on Sunday.

The punch logo is said to be developed through an extensive crowd sourcing exercise undertaken by Micromax, in association with Talent house India, inviting participants to submit their version of the logo.

The contest targetted the design community across the virtual world and students from over 150 colleges and design schools. The contest which ran for a span of 2 months registered over 2500 entries by more than 1500 participants from across the globe. Out of the entries received, Eric Atkins of USA was announced as the winner of the contest.

"It was tough to choose one amongst 2500 entries but we all decided that the Punch logo is a true reflection of the Micromax brand which is young, innovative, dynamic, bold, extrovert and fun”, said Pratik Seal, Head- Marketing, Micromax.

The winner of the online contest is claimed to be rewarded with a MacBook Pro and will be acknowledged on the company website. The entire branding will be revamped by the end of this month, said the company.

first published:March 18, 2012, 13:34 IST