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Running a Festival Marathon and Winning It Too?

Here's How Havells’ Brand Campaigns Breathed a New Life in this Year's Festivities.

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Updated:November 15, 2018, 11:48 AM IST
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Running a Festival Marathon and Winning It Too?
Be it the uncle who leaves no stone unturned to ensure his house looks the brightest, the aunty who churns out lip smacking delicacies to impress her peers, the society stud trying to woo the girl he likes and the prankster kid who bursts crackers to annoy his neighbors.
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Diwali season is a busy time for brands. And Havells as usual had a unique story to tell.

Since the festival’s sweetness lies in the nuances of preparation, Havells played on this very angle - the prep work during festivities. With more and more nuclear families and generational shifts, gone are the days when families used to come together to prepare for D-day. To highlight this warmth, Havells put forth the first ever Digital Moholla built on the World Wide Web.

It opened the doors of Tyohaarpur, inviting everyone for a glimpse into this quirky and relatable world.

Be it the uncle who leaves no stone unturned to ensure his house looks the brightest, the aunty who churns out lip smacking delicacies to impress her peers, the society stud trying to woo the girl he likes and the prankster kid who bursts crackers to annoy his neighbors.

The stories of light-hearted banter between the characters was showcased through Facebook and Media stories. The users were asked to tag as many people who shared a similar personality.

See what happened here.

Not just this, throughout the festivities Havells brought to its audience a plethora of campaigns that spoke about festivals in a completely new light. No matter the festival, Havells stood ready with its proposition of ‘Tyohaar hai, toh hum tayyar hai!’ And with this, Havells blended innovation with storytelling and brought to life four unique yet entertaining campaigns.

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On Dussehra, Havells reimagined the epic tale of Ramayana using the most fundamental elements of it, light and darkness, and delivered an enthralling rendition of it not on-ground but online.

With a unique visual screenplay that combined LED lights with light and shadow puppetry, the Ramayana was retold online as a 10-part video series, resulting in the first ever digital LED Ramlila.

This Ramlila merged the glorious tale of the past with futuristic storytelling that give birth to a one-of-a-kind interpretation of the revered tale specifically for the digital audience.

Here’s a glimpse of what transpired.

Disclaimer: This is a sponsored article and does not necessarily reflect the views of News18.com or Network18. News18.com doesn't hold any responsibility for the content.​
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