Many reports show that the stress levels of us Indians is on the rise and we all know how harmful stress can be to our health.
Just as the TV campaign uses stress levels to connect with the need for health insurance, so does the online campaign mirror this concept.
Our online campaign recommends to its viewers a stress free living through a microsite- www.stressfreezone.in
This microsite has various interactive elements to keep the users engaged. Some of the main attractions are as below:
1. Kill my stress: Simple ways to reduce stress in your every day life.
2. Dare Stress: You can send a DARE to your friends to help them remove the most stress causing elements from their life.
3. Holistic living: Holistic living tips from Micky Mehta (renowned expert in healthy living)
4. Healsurance zone: Product description page for health insurance
To promote this microsite and to increase interactions with the customer and engage them further, we have designed a facebook fan page and facebook apps toenable people to check their stress levels.
This fun facebook apps is called “Stress Free Messiah”. You can access the same here: http://apps.facebook.com/stress-free/
Also the fan page on facebook can be accessed here: http://www.facebook.com/stressfreezone
Users of facebook can enjoy easy access to daily updates on ways to reduce stress levels through a twitter page we have created for the purpose http://twitter.com/stressfreezones.