New Delhi: With a view to sensitise people on cleanliness and making Swachch Bharat Mission a mass movement, street plays will be held in all 70 Assembly constituencies of the national capital between August 1 and 15.
Flagging off the initiative on Monday, Union Urban Development Minister M Venkaiah Naidu said Prime Minister Narendra Modi has desired Swachch Bharat Mission to be "made a Jan Andolan", and his ministry has always stressed upon the need for behaviour change and cleanliness to become a part of everyone's daily life.
He expressed hope that other states and cities would emulate such initiatives at their level, and said it can be funded from Rs 1,462 crore allocated to states and cities under information, education and communication (IEC) component of Swachch Bharat Mission.
Naidu also complimented Sanjiv Arora, head of NGO Indraprasth Sanjeevni, which will organise the 'Nukkad Nataks' or street plays and the students of Kalindi College who would perform in the play.
In a release, Urban Development Ministry said it has decided to rope in the youth of the country through its next set of thematic drives.
In the first phase, from August 1 to 15, NSS, NCC and eco-clubs will join hands with youth volunteers and help sensitise citizens and slum dwellers about safe sanitary practices and decentralised solid waste management.
In the second phase, from August 16 to 31, the ministry will ask all sports icons who are Swachch Bharat ambassadors, and sports clubs, to take up special cleanliness drives in their cities, the release said.