Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
News18 English
News18 » India
1-min read

Wacky promotional strategy for Tamil movie 'Vathikuchi'

'Vathikuchi' also features Saranya Ponvannan, Sampath, Jayaprakash, Raja and Rajshree.

IANS

Updated:March 12, 2013, 1:00 PM IST
facebookTwitterskypewhatsapp
Wacky promotional strategy for Tamil movie 'Vathikuchi'
'Vathikuchi' also features Saranya Ponvannan, Sampath, Jayaprakash, Raja and Rajshree.

Chennai: With just days away from its theatrical release, the team of forthcoming Tamil crime-thriller 'Vathikuchi' will be promoted through flash mobs and auto drives in the state.

"Four to five branded auto-rickshaws starting today will ply to places such as Madurai, Trichy and Coimbatore promoting the film. A bunch of youngsters will travel to these places in the autos and dance to the songs from the film," director Kinslin told IANS.

"Since the hero in the film plays an auto driver, we believed promoting through auto-rickshaws will make sense. Most of these scenes in the film were shot in crowded places of Chennai, and therefore, these youngsters will perform in such places to attract onlookers," he added.

Is the cast not joining the promotions?

"Lead actors will join the team on the release day of the film March 15 here. We have also arranged for 100 autos with banners and stickers of the film to ply in the city for the next three days," he said.

Debutant Dhileban and Anjali play the lead in the film, which is about crimes committed in the city in a different angle.

'Vathikuchi' also features Saranya Ponvannan, Sampath Raj, Jayaprakash, Raja and Rajshree. It is jointly produced by Murugadoss Productions and Fox Star Studios.

The film has music by Ghibran and cinematography by RB Gurudev

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Read full article
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results