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Interview: Navneet Banka, Country Manager, Trek Bikes, Cycling in India

July 3, 2018, 9:55 PM IST India India
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Even though the cycling market in rural India is the largest in the world, the urban market is struggling to accept cycling as an alternate form of transportation. However, a large number of people are opting for cycling as a lifestyle choice for health, environment and transportation. We got in touch with Navneet Banka, Country Manager at Trek Bikes, the premium cycle manufacturer to understand better about cycling and challenges in India.