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1-min read

Aditi Rao Hydari to dazzle the ramp for Yoube Jewellery at IIJW 2015

Actress Aditi Rao Hydari will be sauntering down the ramp for Yoube Jewellery at the upcoming India International Jewellery Week 2015.

Akshay Kaushal | http://Stalkerazzo

Updated:July 28, 2015, 8:26 PM IST
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Actress Aditi Rao Hydari will be sauntering down the ramp for Yoube Jewellery at the upcoming India International Jewellery Week 2015. Speaking to IBNLive.com, jewellery designer Aakash Barmecha confirmed the report and told why she was their first choice. "Aditi is elegant and we think that she embodies the essence of our brand perfectly. The regal appeal she has is what our brand associates to. And that's the reason we thought of taking Aditi as our showstopper," he said.11406750_767283763384127_2314361964685176071_o

Yoube jewellery is conveniently nestled in South Bombay’s Lower Parel. A unique setup spread over 8000 square feet, which includes an innovative design studio, a state-of-the-art manufacturing unit and a luxurious boutique. A visit to this charming and private place promises an elite, discreet and bespoke jewellery shopping experience.akashJewellery designer Akash Barmecha

And the owner of the brand, Aakash Barmecha is among the youngest Indian entrepreneurs at 30. And he gives a personalized touch to every piece of jewellery that he designs. “It’s my passion. I have always wanted to create jewellery so it is pursuing my passion rather than a job. I love making pieces that allow clients to express themselves, but I also like creating designs that provoke the idea of how jewellery should be worn," he said.

The brand believes in making exquisite piece-of-art that gradually becomes a part of the family heirloom.

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