Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
News18 English
News18 » Lifestyle
1-min read

Big Boy Toyz Ventures Into Merchandise, Launches Perfume

Along with the perfume range Big Boy Toyz - Gold Edition, the company has planned an investment of $5 million in the development of merchandise with an initial investment of $1 million in the new product line, read a statement from the brand.

IANS

Updated:August 9, 2017, 4:32 PM IST
facebookTwitterskypewhatsapp
Big Boy Toyz Ventures Into Merchandise, Launches Perfume
Image: Reuters Pictures/ Image for representation
Loading...

Big Boy Toyz (BBT), a leading player in the pre-owned exotic car segment in India, has ventured into merchandise with a perfume range.

Along with the perfume range Big Boy Toyz - Gold Edition, the company has planned an investment of $5 million in the development of merchandise with an initial investment of $1 million in the new product line, read a statement from the brand.

Through the range conceptualized by founder Jatin Ahuja and Chief Operating Officer Ritka Jatin Ahuja, BBT aims to diversify its operations and extend its reach to the target audience and strengthen its foothold in the luxury products market by establishing itself as a multi-faceted brand.

It has acquired the basic fragrance from Germany, while the bottle has been ornamented in Spain.

Commenting on the perfume, Ahuja said: "BBT, through its core business of dealing in iconic, high-value cars, has always been associated with a fine taste, rich choice and unparalleled aristocracy. All of this, and more, finds its reflection in a bottle of BBT-Gold Edition.

"It has a woody aroma that gives out the subtle warmth of amber. This perfume is the brainchild of Ritika Ahuja and a much-loved project of the entire BBT team. Through this perfume, we want our brand to reach every household and to be recalled as a top-quality provider of exotic products that speak of a refined taste and impeccable quality," Ahuja added.

BBT-Gold Edition comprises bergamot, cucumber, mint amidst a backdrop of powerful cedar, sweet Tonka and musk, along with aromatic herbs and selected spices, as its core ingredient.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: Mugdha Kapoor Safaya
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results