Michelin, the company behind the famous food guides, has announced its acquisition of a 40% stake in Robert Parker Wine Advocate, the firm founded by the internationally renowned wine critic. This joining of forces is by no means a minor affair in the world of gastronomy, since Michelin publishes one of the biggest food guides and Robert Parker has been calling the shots in the world of wine for several decades.
The American wine critic is notably an expert in Bordeaux wines, his passion for which is no secret. Robert Parker founded The Wine Advocate publication in 1978, rating each wine tasted on a 50-100-point scale. The critic built his reputation on the quality of his nose and palate, as well as on his evaluation system, which is quite unusual in the world of wine.
The two parties already work together. Since 2006, the Robert Parker Wine Advocate company and Michelin have been offering unique dining experiences based on pairing fine cuisine and wine in Macau and Hong Kong. "The Wine Advocate" tasting reviews are today published on Robertparker.com.
"Far too long critics have divided wine and food into two separate areas of expertise, but now the most realistic blend of impartial, independent, unbiased, intelligent food and wine opinion and wisdom have been married for the benefit of both wine and food consumers," said founder Robert Parker.
It remains to be seen what could come of the two companies joining forces in this way. Perhaps we could see The Wine Advocate scoring integrated into Red Guides. Or maybe certain Michelin starred establishments could get tasting scores added to their write-ups.