Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

But the job is not done yet!
Vote for the deserving candidate this year.

Check your mail to know more

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
SPONSORED BY
LIVE TV DownloadNews18 App
News18 English
» »
2-min read

Shanghai Set to Open Doors to Largest Starbucks Store in The World

The store will feature everything from augmented reality experiences to a 3D printed tea bar and coffee theater.

AFP Relaxnews

Updated:December 6, 2017, 3:55 PM IST
facebookTwittergoogleskypewhatsapp
Shanghai Set to Open Doors to Largest Starbucks Store in The World
Reserve Roastery Shanghai, Starbucks (Photo courtesy: AFP Relaxnews/ Starbucks)
Loading...
Starbucks is about to open what they're calling their most ambitious project ever, with a massive new interactive Reserve Roastery store in Shanghai that will feature everything from augmented reality experiences to a 3D printed tea bar and coffee theater.

On Wednesday, the coffee company's second ever Reserve Roastery store -- originally described as a "Willy Wonka" coffee theater for the Seattle opening in 2014 -- will open its doors in Shanghai as the biggest Starbucks store in the world.

The coffee giant has not been shy about singling out China as one of its top priority markets: Shanghai boasts the largest number of Starbucks stores in the world with 600 locations, and China is the company's fastest-growing market with more than 3,000 stores across 136 cities.

Put another way, a new store opens in China every 15 hours.

Last year, the company unveiled its five-year plan which involves doubling the number of Starbucks stores in China to 5,000 by 2021, and one day making China the chain's largest market, ahead of the US.

One of the biggest centerpieces for the new 2,700 square-meter (30,000 square-foot) space is a soaring two-story copper cask, hand-engraved with 1,000 traditional Chinese stamps to tell the story of Starbucks coffee history.

For the first time, Starbucks will serve Chinese coffee made from beans grown in Pu'er in Yunnan Province and roasted at the store by a team of eight Chinese coffee roasters trained by Starbucks specialists.

The Yunnan Reserve coffee, which is described as a rare, yellow, honey-processed coffee, will be available exclusively at the Roastery store in Shanghai, and marks a new step for China as a coffee-growing country and bean-to-cup producer.

In a statement, executive chairman Howard Schultz called the store "our boldest, most premium store ever."

Augmented reality

The Shanghai Roastery will also be one of the most advanced digital locations for Starbucks with augmented reality technology. After downloading related apps, visitos can point their smartphones at key features around the space that will call up educational videos and graphics on the bean-to-cup story.

Not unlike a wine bar, the Shanghai Roastery will also feature three coffee bars where visitors can sip and swirl a selection of rare, small-lot reserve coffees prepared in a variety of brewing methods.

Wooden bars, one of which spans 27 meters (88 feet), are handcrafted by Chinese artisans, and inspired by the roasting curve of individual coffee beans.

Finally, the Shanghai Roastery will also feature a modernized tea experience at a Teavana bar, which pays tribute to China's ancient tea traditions with handcrafted tea creations and tea "mixology."

The tea bar is also created from recycled materials, and 3D printing technology.

More Roastery stores are planned for Tokyo, Milan and Chicago.
| Edited by: Manila Venugopal
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwittergoogleskypewhatsapp
 
T&C Apply. ARN EU/04/19/13626
 

Live TV

Loading...
Countdown To Elections Results
  • 01 d
  • 12 h
  • 38 m
  • 09 s
To Assembly Elections 2018 Results