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1-min read

GI Joe Inventor Stanley Weston Passes Away at 84

When Mattel's Barbie dolls were introduced in 1960, Weston realized boys were an untapped market for the doll industry after noting that many of them played with Ken dolls.

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Updated:May 10, 2017, 3:16 PM IST
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GI Joe Inventor Stanley Weston Passes Away at 84
The image is for representation purpose only. (Image: Reuters Pictures)
Los Angeles: Stanley Weston, inventor of the G.I. Joe action figure, is dead. He was 84.

Weston died on May 1 here, his daughter Cindy Winebaum announced, reports hollywoodreporter.com.

He is survived by his brother, his three children and five grandchildren.

Weston was born in Brooklyn in 1933 and served in the Army shortly after the Korean War ended. When he returned home to New York, he found a job with an advertising agency and enrolled in night courses for an MBA at New York University, where he had studied as an undergraduate.

Weston soon discovered a talent for the up-and-coming licensing and merchandising industry, and he struck out on his own to found Weston Merchandising.

When Mattel's Barbie dolls were introduced in 1960, Weston realized boys were an untapped market for the doll industry after noting that many of them played with Ken dolls.

He conceived of the idea of a military action figure and in 1963 sold what would become G.I. Joe to Hasbro. The runaway hit would go on to be one of the most enduring toy lines in history, spawning hit TV shows and films as well.

Weston later renamed his company Leisure Concepts, which would represent clients such as Charlie's Angels-era Farrah Fawcett, Nintendo and the World Wrestling Federation, as well as TV shows including Alf and Welcome Back, Kotter. His other notable achievements include helping create the 1980s animated phenomenon ThunderCats.

In 1989, he was among the inaugural class for the Licensing Industry Hall of Fame, which includes notables Walt Disney, George Lucas and Jim Henson.

(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Kriti Tulsiani
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