Gloria Steinem Launches a Clear Lipstick to Help Women in Prison
The entire proceeds from the sales of the limited-edition balms will be donated to the ‘unPrison Project,' a program that teaches incarcerated women in the US valuable skills for life after prison.
Image: Gloria Steinem Instagram 2018 'In The Clear' beauty campaign © Instagram / @gloriasteinem
I’m excited to announce my partnership with @thelipsticklobby and @unprisonproject to bring you #INTHECLEAR! 100% of net profit from the sales of this colorless lip balm will go directly to the @unprisonproject, a nonprofit organization dedicated to empowering incarcerated women and providing resources for their future. #standforall #intheclear
"I chose the name 'In The Clear' because it speaks to the accessibility of this product -- clear is universal and wearable for anyone and everyone who wants to make an impact," Steinem told Hello Giggles in a statement. "It also speaks to the fact these women now have a full, free life ahead of them. We all have a right to feel 'in the clear' regardless of our past."
The Lipstick Lobby has a strong history of using makeup to fund social initiatives -- the organization has worked with Planned Parenthood and The Brady Center to Prevent Gun Violence in the past. As for Steinem, she is the latest star to join a growing movement of celebrity voices using the beauty industry as a platform for social causes, joining the likes of Mandy Moore, who recently joined forces with Garnier on a campaign to encourage beauty packaging recycling, and Lancôme ambassadors Julia Roberts, Penélope Cruz and Lupita Nyong'o, who helped the French beauty giant publicize its "Write Her Future" literacy program back in the spring.
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