Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
News18 » Lifestyle
1-min read

Indian Women Ready to Invest Money in Expensive Makeup

With an increase in awareness, use of quality beauty products trends in India.


Updated:June 26, 2018, 1:22 PM IST
facebookTwitter Pocket whatsapp
Indian Women Ready to Invest Money in Expensive Makeup
(Representative Image/ Reuters)

Indian women are open to experimentation and are now ready to invest time and money in expensive makeup, says a make-up expert.

Aleksandra Byra, make-up expert and lead beauty trainer of Poland-based cosmetic brand Inglot, said there is an increase in awareness about the importance of skincare.

"With the influence of the West, there has been an increase in awareness and the importance of skincare and the use of quality products among Indians. Consumers look at the ingredients and the benefits they can receive by using certain products. Preference is given to natural cruelty-free products," Byra told IANS in an email.

"Women are open to experimentation and readily try out the latest trends in skincare and make-up. They are ready to invest time and money in expensive make-up. They are more quality driven and will invest a good amount in beauty and skincare, if given results," she added.

Byra was in India to host a masterclass in New Delhi and Mumbai this month.

She said: "In India, women have preferred to use beauty secrets passed on in their families from generation to generation in the past.

"Staples and fresh ingredients such as saffron, turmeric, milk cream and gram flour were used to enhance one's beauty. The change and development in lifestyle and penetration of consumerism has led to a shift in preference of Indian women and their acceptance towards cosmetics."

Support the daily wage earners who have been hit the hardest by the COVID-19 crisis. Click here to contribute to the cause. #IndiaGives

The daily News18 Coronavirus COVID-19 newsletter - Get your copy here.

Subscribe to News18 Daybreak. Follow us on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube

| Edited by: Shifa Khan
Read full article

Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results
corona virus btn
corona virus btn