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2-min read

Nick Jonas, Paris Hilton Prove That Celebrity Fragrance is Back in Fashion

Crooner and teen heartthrob Nick Jonas became the latest celebrity to step into the fragrance arena back in July.

AFP Relaxnews

Updated:August 8, 2018, 6:46 PM IST
Nick Jonas, Paris Hilton Prove That Celebrity Fragrance is Back in Fashion
Nick Jonas/ Getty Images
Is the celebrity fragrance officially back? The slew of recent releases would certainly suggest so. We take a look at some of the famous faces stepping up their perfume game this summer.

Nick Jonas

Crooner and teen heartthrob Nick Jonas became the latest celebrity to step into the fragrance arena back in July, with the release of his debut 'JV x NJ' scent, as part of his ongoing collaboration with the lifestyle label John Varvatos. In addition to already being the face of the brand, Jonas also teamed up with the company last spring on a fashion collection for men. According to the label, the new fragrance "captures the upbeat energy of the city as dusk settles and nightlife comes alive."

Britney Spears

Pop princess Britney Spears caused a sensation last month with the launch of her brand new fragrance -- and its accompanying raunchy campaign. Dubbed 'Britney Spears Prerogative', the scent was created in partnership with beauty giant Revlon, which describes it as "a seductive oriental woody amber scent with an irresistible gourmand twist," featuring woody base notes and contemporary, fruitier elements such as Latex Petals and Red Calla. "Prerogative is all about empowerment and confidence -- we all deserve to feel free and fierce," Spears said in a statement ahead of the launch.

📹📹📹 #MyPrerogative #Tomorrow

A post shared by Britney Spears (@britneyspears) on

Paris Hilton

Socialite, DJ and skincare entrepreneur Paris Hilton is something of a dab hand at creating fragrances, counting 24 different scents in her portfolio. The latest of these, 'Platinum Rush', dropped in July, following a collaboration between Hilton and Firmenich Perfumer Frank Voelkl. Featuring top notes of Asian pear, red apple and mango, a heart of green florals and muguet flowers and base notes of musks, patchouli, liquid amber and vanilla bourbon, 'Platinum Rush' represents Hilton's passion for sharing "the rush" of love via the medium of scent.

(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
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