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1-min read

Personal Care Products Dominate Online Purchases: Survey

The findings of survey are an eye opener in various ways.


Updated:May 11, 2017, 8:00 AM IST
Personal Care Products Dominate Online Purchases: Survey
All changes, as dictated by the new policy, could require the likes of Amazon and Flipkart to renegotiate their contracts with all their partners and vendors. (Representative Image: Shutterstock)
Personal care products still rule the roost in online purchases, a survey has revealed.

In the survey conducted by online shopping portal Deal Kya Hai?, 1349 respondents -- 913 men and 436 women -- answered 16 questions.

The survey shows that mobiles, electronic and personal care are the categories that invite most of the traffic and how women still seek advice from men before trying their hand on electronics.

It also highlights the increasing popularity of unboxed products, said a statement.

Some of the other highlights of the survey are that men are far ahead in buying personal care products than women. Also, women rely on advice from male colleagues or friends to buy electronic products.

According to the survey, buyers avoid purchasing high value products online on warranty concerns.

"The findings of survey are an eye opener in various ways. On one hand, it shows the categories which are fast movers and on the other hand, it underscores that other categories are in dire need of an online push. It also indicates the kind of untapped opportunities that exists for unboxed items," said Amit Daga, founder of Deal Kya hai?

(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Shifa Khan
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