Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
News18 English
News18 » Lifestyle
1-min read

Puma And The Weeknd Present Their First Sneaker Collaboration

This fall will be marked by the long-awaited tie-up between Puma and its global ambassador, the singer of "I Feel It Coming", after an intensive teaser campaign.

AFP Relaxnews

Updated:August 20, 2017, 7:29 AM IST
facebookTwitterskypewhatsapp
Puma And The Weeknd Present Their First Sneaker Collaboration
(Photo: The Weekend/ Reuters)
Loading...

Announced in 2016, the artistic and creative collaboration between the German shoe and sportswear brand and the musician The Weeknd will finally bear fruit on August 24, with the launch of the singer's first signature sneaker boot christened the "Puma Parallel", which is the first of three drops planned for the collection.

This fall will be marked by the long-awaited tie-up between Puma and its global ambassador, the singer of "I Feel It Coming", after an intensive teaser campaign.

Already seen on stage in the course of The Weeknd's international tour "The Starboy: Legend of the Fall", the first piece in the Puma x XO collection is a pair of sneaker boots featuring an Italian nubuck upper along with an Ignite technology rubber sole for optimal shock-absorption.

With this collection, which will be launched in three drops, The Weeknd aims to reinterpret the streetwear look that is close to his heart. Along with the sneaker boots, the collection will include bomber jackets, boots and a kimono, in camouflage print, suede and denim.

“We've been building the XO brand for a long time now. It's gone beyond product and the PUMA x XO collab is an extension of everything we've been doing. For XO, partnering with a powerhouse like PUMA and having the ability to create a new aesthetic is an amazing opportunity,” said The Weeknd in a press release.

The Puma x XO Parallel sneakers will be available from August 24 on www.puma.com, Puma stores, and a selection of sports and fashion outlets around the world.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

| Edited by: Mugdha Kapoor Safaya
Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results