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1-min read

Satirical News May Impact Your Political Attitudes

Watching satirical news also affects feelings of political efficacy - people's belief that they can influence political processes - as much as watching serious news.


Updated:January 25, 2017, 9:49 AM IST
Satirical News May Impact Your Political Attitudes
This image is for representation purpose only. (Image: Reuters Pictures)
New York: Love to watch satirical news programmes? It may have a serious impact on your political attitudes and efficacy, a new research has suggested.

The finding showed that people chose satirical news - often dismissed as mere entertainment - that matched their pre-existing attitudes such as liberal or conservative.

"Satirical news matters. It is not just entertaining - it has a real-life impact on viewers as serious news and it reinforces your political attitudes," said Silvia Knobloch-Westerwick, professor at The Ohio State University.

Watching satirical news also affects feelings of political efficacy - people's belief that they can influence political processes - as much as watching serious news.

The study further showed that people with little interest in politics were more likely to select satirical over serious news.

"Satirical news can engage people who otherwise would avoid political news and could act as a gateway into more serious news use for people who aren't currently engaged in politics," Knobloch-Westerwick added in a paper published in the Journal of Communication.

For the study, the team involved 146 college students who selected news clips -- that were liberal, conservative, satirical and serious -- to watch concerning climate change, gun control and immigration.

The results showed that regardless of whether they viewed the serious or the satirical news clips, participants' political views were strengthened if they viewed videos that agreed with their original beliefs.

(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Kriti Tulsiani
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