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Three Beauty Influencer Collaborations Launching This Season

As one of the biggest beauty influencers in the industry, it was only a matter of time before Patrick Starrr was offered his own big-brand collaboration.

AFP Relaxnews

Updated:November 16, 2017, 4:01 PM IST
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Three Beauty Influencer Collaborations Launching This Season
(Photo: Official Instagram account of Patrick Starr)
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There's no doubt that certain beauty influencers now wield the kind of commercial power that used to be reserved for high fashion stars. And the cosmetics industry is taking note, with big-name brands regularly snapping up the most widely-followed vloggers and Instagrammers to front campaigns, and, increasingly, collaborate on special collections. We take a look at three of the biggest influencer partnerships making waves this season.

Kandee Johnson x OGX

Beauty vlogger Kandee Johnson is in the news after her debut confectionary-themed haircare collaboration with OGX hit the shelves on November 1, comprising scented shampoos and conditioners designed to tackle specific hair issues, focusing on shine, bounce, and hydration. The confectionery-themed collection captures the spirit of the festive season, as illustrated by the product names: ‘Candy Gumdrop', ‘Frosted Sugar Cookie', and ‘Sparkling Cider'. The beauty star is on something of a roll lately, having launched a makeup collection with the cosmetics brand Too Faced earlier this year. The Kandeeland x OGX collaboration is available from Ulta, Walmart and Walgreens.

Patrick Starr x MAC

As one of the biggest beauty influencers in the industry, it was only a matter of time before Patrick Starrr was offered his own big-brand collaboration. It was MAC who eventually pinned him down, announcing a joint collection of holiday color cosmetics earlier this month. The brand has promised "mesmerizing custom-color essentials" from the upcoming collection, and according to Hello Giggles, the collection includes a lipstick, 'lip glass', lip pencil, eyeshadow and setting powder. It will launch this December.

BH Cosmetics x Raye Boyce

Known to her fans as ‘ItsMyRayeRaye', beauty expert Raye Boyce has built up a following of 1.7 million on Youtube and 1.6 million on Instagram. This fall, her social media star power landed her a contract with the affordable makeup brand BH Cosmetics, with the duo teaming up on an eyeshadow, highlighter and contour palette, as well as a nine-piece brush set for face and eyes. The palette features 15 matte and shimmer eyeshadows, three contour hues and three highlighters, with a focus on versatile shades that will flatter everyone. The collection is due to drop on November 17.
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