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Yves Saint Laurent Turns Its Emblematic Parisian Locations Into New Couture Scents

In 2017, this high-end fragrance line is getting three new additions -- couture creations inspired this time by some of YSL's most famous Parisian addresses.

AFP Relaxnews

Updated:November 27, 2017, 12:38 PM IST
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Yves Saint Laurent Turns Its Emblematic Parisian Locations Into New Couture Scents
(Photo: Representative Image/Reuters)
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Almost two years after the collection launched, Yves Saint Laurent is adding three new couture-edition fragrances to its "Vestiaire des Parfums," inspired by legendary locations intrinsically linked to the fashion house.

Launched in October 2015, the "Le Vestiaire des Parfums" collection first focused on signature pieces in the Yves Saint Laurent wardrobe, from the trench coat to the caftan, the tuxedo and the "saharienne" safari jacket. One year later, the brand has found inspiration in materials like leather, velvet and vinyl for a collection themed on the night.

In 2017, this high-end fragrance line is getting three new additions -- couture creations inspired this time by some of YSL's most famous Parisian addresses.

First of all, "24 rue de l'Université" refers to the Parisian hôtel particulier which houses the Saint Laurent ateliers. This calm and light-filled building is where the fashion house's new designs are crafted each season. The studio's atmosphere has been channeled by perfumer Fabrice Pellegrin with notes of sandalwood, suede, cedarwood and incense.

Next stop "37 rue de Bellechasse" for a fragrance steeped in the ambiance of the fashion house's new headquarters, located in the 18-th century Cistercian Penthemont Abbey. Cécile Matton and Julie Massé have created a mysterious perfume with nodes of oud wood, incense, benzoin, iris and musk.

Finally, Yves Saint Laurent takes its fragrance line to "6 place Saint Sulpice," the address of one of its oldest stores. This fragrance, developed by Carlos Benaim, has notes of labdanum, leather, saffron, bergamot, lavender and tonka bean.
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| Edited by: Mugdha Kapoor Safaya
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