Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.

    SUBMIT

Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence

Disclaimer:

Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
»
1-min read

Aishwarya Rai Bachchan's publicist reacts to 'racist' ad row

Aishwarya Rai's publicist issued an image from the original shoot, saying the 'final layout is the prerogative of the creative team of a brand'.

Updated:April 23, 2015, 9:15 AM IST
facebookTwitterskypewhatsapp
Aishwarya Rai Bachchan's publicist reacts to 'racist' ad row
Aishwarya Rai's publicist issued an image from the original shoot, saying the 'final layout is the prerogative of the creative team of a brand'.
Loading...

Mumbai: Reacting to an open letter calling Aishwarya Rai Bachchan's new Kalyan Jewellers ad as 'insidiously racist', the actress' publicist on Wednesday issued an image from the original shoot, saying the 'final layout is the prerogative of the creative team of a brand'.

The publicist's statement is addressed to Farah Naqvi, Nisha Agrawal, Enakshi Ganguly, Bharti Ali, Madhu Mehra, Shantha Sinha, Harsh Mander and Mridula Bajaj, who have signed an open letter posted on an online portal.

It reads: "On the onset we would like to thank you on drawing our attention to the observation of the perception of the advertisement. Here is an attachment of the shot taken by somebody during the shoot.

"The final layout of the ad is entirely the prerogative of the creative team for a brand. However, shall forward your article as a viewpoint that can be taken into consideration by the creative team of professionals working on the brand visual communication. Thank you once again."

The statement comes after a letter titled "Open letter to Aishwarya Rai Bachchan: This ad you figure in is insidiously racist", takes on the former beauty queen for appearing "to be representing aristocracy from a bygone era - bejewelled, poised and relaxing while an obviously underage slave-child, very dark and emaciated, struggles to hold an oversize umbrella over your head".

"As an influential member of the Indian film industry and a popular star with a large fan following, we trust that you wish to use your image in a manner that promotes progressive thought and action, and would not knowingly promote regressive images that are racist and go against child rights," reads a part of the letter.

Aishwarya is the national ambassador of jewellery brand Kalyan Jewellers.

Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.

Subscribe to Moneycontrol Pro and gain access to curated markets data, trading recommendations, equity analysis, investment ideas, insights from market gurus and much more. Get Moneycontrol PRO for 1 year at price of 3 months. Use code FREEDOM.

Read full article
Loading...
Next Story
Next Story

Also Watch

facebookTwitterskypewhatsapp

Live TV

Loading...
Countdown To Elections Results
To Assembly Elections 2018 Results