Filmmaker Christopher Nolan, whose multi-starrer Tenet is awaiting worldwidesrelease, had gracefully offered to change the logo of his film after he learnt that it was similar to an American bike company of the same name.
The bike company Tenet’s owner Tyler Deschaine had taken to Instagram in 2019, expressing his concern that people would think they had copied the logo from Nolan, whereas the company had been around for many years. Nolan had then sent Deschaine a mail explaining that it was a coincidence, however, he was ready to change the logo if the businessman wanted.
“I guess lightning can strike twice, and obviously I understand that you would not want anyone thinking that you had been inspired by our movie’s title treatment. Feel free to quote me in shooting such misunderstandings down. I love our logo so I hope you won’t feel this is necessary, but if you like, I can stop using it since it seems you went public with yours first,” Nolan wrote in the mail.
Deschaine then took to Instagram to update the previous copy and said that since the inception of the post, Warner Bros and Christopher Nolan had reached out to them. The company also shared the email on their website.
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// : . . . . ’ . • ORIGINAL POST FROM 2019 -> No, despite the striking similarities, we are not making a movie with Christopher Nolan. Maybe it was a coincidence, or maybe Nolan was inspired by our branding; regardless the apparent negligence is frustrating to say the least. Thank you to all the people that have reached out in support of Tenet (the bike brand). When we became aware of this, our biggest fear was that many of our peers who haven’t heard of Tenet (the bike brand, shit this is going to get old quick) might think WE stole the logo from Nolan, when in reality, we launched long before this movie was announced. If you would like to share this post to help spread the word, it would be greatly appreciated. I’m sure one day we’ll all look back on this and shake our heads in disbelief. #supportriderowned #damntheman
Tenet stars John David Washington, Robert Pattinson, Kenneth Branagh, Clemence Poesy, Elizabeth Debicki, Dimple Kapadia and Himesh Patel in pivotal roles. The film deals with the concept of time-bending.