Take the pledge to vote

For a better tommorow#AajSawaroApnaKal
  • I agree to receive emails from News18

  • I promise to vote in this year's elections no matter what the odds are.
  • Please check above checkbox.


Thank you for
taking the pledge

Vote responsibly as each vote counts
and makes a diffrence


Issued in public interest by HDFC Life. HDFC Life Insurance Company Limited (Formerly HDFC Standard Life Insurance Company Limited) (“HDFC Life”). CIN: L65110MH2000PLC128245, IRDAI Reg. No. 101 . The name/letters "HDFC" in the name/logo of the company belongs to Housing Development Finance Corporation Limited ("HDFC Limited") and is used by HDFC Life under an agreement entered into with HDFC Limited. ARN EU/04/19/13618
LIVE TV DownloadNews18 App
1-min read

Netflix to Cut Down on Tobacco Use in Original Series After Anti-smoking Backlash

In a statement issued by Netflix, the streaming giant claimed that it will try and reduce scenes depicting tobacco consumption in its original series, "except for reasons of historical or factual accuracy."


Updated:July 5, 2019, 7:21 PM IST
Netflix to Cut Down on Tobacco Use in Original Series After Anti-smoking Backlash
Image of Dacre Montgomery from Stranger Things

Netflix and other streaming websites have taken over as the common mode of entertainment and content consumption worldwide. However, as a popular medium, which has the ability to influence the minds of young watchers, reportedly, the streaming giant has substantial number of smoking scenes in its programmes.

According to Deadline (via comicbook.com), in an update to its 2018 "While You Were Streaming" study, Truth Initiative found 1,209 total depictions of tobacco use in episodic programming in the 2016-2017 season. Of those, 866 were on Netflix. Of those Netflix-specific numbers, 292 were on Unbreakable Kimmy Schmidt, 262 on Stranger Things, and 233 on Orange Is the New Black.

CEO/president of Truth Initiative, said in a statement, ""We're seeing a pervasive reemergence of smoking imagery across screens that is glamorizing and re-normalizing a deadly addiction and putting young people squarely in the crosshairs of the tobacco industry."

Netflix has responded to the report by saying that it will try and reduce smoking imagery in its original shows, except where it is used for "historical or factual accuracy."

A statement on behalf of Netflix read in the matter, "Going forward, all new projects that we commission with ratings of TV-14 or below for series or PG-13 or below for films, will be smoking and e-cigarette free -- except for reasons of historical or factual accuracy."

As for programming geared towards older viewers, "there'll be no smoking or e-cigarettes unless it's essential to the creative vision of the artist or because it's character-defining (historically or culturally important.)"

Follow @News18Movies for more

Read full article
Next Story
Next Story

Also Watch


Live TV

Countdown To Elections Results
To Assembly Elections 2018 Results