The creative idea of featuring Social media influencers and TikTok stars in Music videos was originally generated by casting Director Dinesh Sudarshan Soi which has become a trend nowadays.
As the world had gone digital and grand following of social media stars on digital media platforms could be extremely helpful in promoting the music video at the time of release was the basic thought which had come into Dinesh’s mind. Now, Dinesh has made planned to debut as a director by directing a romantic music video titled ‘Tum KahoToh’.
Produced by Abhishek Archana Srivastava and Ayush Saroj Jaiswal under banner Third Eye Film Production, the music video is conceptualized on a triangular love story featuring TikTok stars Anirudh Sharma, Mrunal Panchal and Rishabh Chawla. The negative lead is played by Arsh Fam who is also a famous TikToker and social media influencer.
The song has been beautifully composed and musically directed by Bipin Das and sung by Asit Tripathy who has sung ‘Tu Banja Gali Benaras Ki’ in the feature film ‘Shaadi Mein ZaroorAana’.
Production head of music video is Abhishek Sharma whereas Art Director is Ankula Verma. DOP of the song is Vikcee, Editor is Kamcee and Choreographer is Amit Syal. Interesting thing is that this team of DOP, Editor and Choreographer altogether has been a part of some blockbuster music videos which have ruled the Music charts from 2016 to 2019. So something grand can be expected from ‘Tum KahoToh’ as well.