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Fantasy Sports – The New Constant in Sporting Revolution

The growing acceptance, the expert advisory and the opportunity for fans to engage in over 40 sports makes StarPick the most comprehensive fantasy sports platform in the country.

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Updated:June 5, 2018, 2:39 PM IST
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Fantasy Sports – The New Constant in Sporting Revolution
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Winners cheered while others shared deep insights on the performances of their players. With the gripping response, newspapers ran headlines that read, “From 2 million to 20 million: Indian fantasy sports users have arrived”.

StarPick believes, India is poised to witness a sporting revolution and with the recent reports, fantasy sports are crowned as the star of this growth. Experts view this journey as exponential and believe the growing number of fantasy sports platforms like starpick.in, with its value offering to users of a seamless experience on a technologically-superior platform that provides a multitude of sports, is pivotal to this growth.

Currently every major league and international league has its own fantasy sport across the globe, with big names like UEFA Champions League, English Premier League, NBA, NHL, NFL, Pro GPA, Tour De France, Formula 1, GP Pro to name a few. While US and Canada are at 5.93 crore users, India has grown significantly from 2 million users in 2016 to 20 million in 2018.

During 2013-15, eight major league-based sports tournaments were launched; these include Indian Super League (ISL), Pro Kabaddi League (PKL), Premier Badminton League (PBL), Hockey India League (HIL) and International Tennis Premier League (ITPL).

It’s no wonder that fantasy sports is becoming the key tool for fan engagement in most sports leagues. StarPick, having kicked off their fantasy sports offering with IPL, is now slated to engage with the Football World Cup and bring in exciting cash prizes.

The growing acceptance, the expert advisory and the opportunity for fans to engage in over 40 sports makes StarPick the most comprehensive fantasy leagues platform in the country.

A recent report by IFSG-AC Nielsen revealed the growing momentum of fantasy sports in India. While 67% of the fans are aware of fantasy sports, the adoption is at 10%, which highlights the immense potential of this industry.

According to this report, India is expected to see a growth of 100 million users by 2020. These growth trends are seen in metros as well as non-metros, where passive fans are now becoming active fans.

With access to the internet and smartphones, the demanding fan base is seeking to engage in these sports. While cricket dominates the sports market in India, the country has also embraced other sports.

The emergence of several professional sports leagues has considerably increased the popularity of various sports in India. With over 60 operators in the market, the excitement of having the opportunity to interact with an evolving sport like kabaddi makes the industry lucrative and attractive.

The concept of self-owned teams drives fantasy sports users to follow the performance of sportsmen online as well as offline, skyrocketing the viewership of sports. This has an incidental effect on marketing of brands associated with the sport, as well as a sportsman’s commitment and performance, due to a wider involvement of multiple stakeholders. With sports consumption constantly evolving, fantasy sports will be the next big thing for sports fans in India.

(Disclaimer: This is a sponsored article and News18 doesn't hold any responsibility for the content)
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