BJP Tops Political Advertisers Chart on Google, Rival Congress Ranked 6th
BJP was followed by Andhra Pradesh's Jagan Reddy-led YSR Congress Party, which spent a total of 1.04 crore on advertisements.
New Delhi: The BJP has topped the chart of political advertisers on Google with an advertisement spent share of around 32 per cent, while its rival Congress is ranked sixth with a meagre 0.14 per cent share.
Political parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant's Indian Transparency Report released Thursday.
The Bharatiya Janata Party (BJP) emerged as the top advertiser with a total advertisement expense of Rs 1.21 crore, accounting for around 32 per cent of the total advertisement expenses on Google, it said.
Congress was ranked sixth with total expenditure on the advertisement of Rs 54,100 on Google.
BJP was followed by Andhra Pradesh's Jagan Reddy-led YSR Congress Party, which spent a total of 1.04 crore on advertisements, according to the report.
Pammi Sai Charan Reddy, another advertiser, spent Rs 26,400 to promote YSR Congress Party candidates.
Pramanya Strategy Consulting Private Limited, which was promoting the Telugu Desam Party (TDP) and its chief Chandra Babu Naidu, was ranked third with an advertisement expenditure of Rs 85.25 lakh, the report said.
Digital Consulting Pvt Ltd, another entity that also promoted Naidu and his party, was ranked fourth with a total spending of Rs 63.43 lakh.
Google blocked advertisement of four of 11 political advertiser due to violation of its ad policy, it said.
Get the best of News18 delivered to your inbox - subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what's happening in the world around you – in real time.
Recommended For You
- Ali Fazal Calls Meeting with Al Pacino 'Best Gift of 2019'
- Gautam Kumar Jha Becomes Third Crorepati on KBC, Quits at Rs 7 Crore Question
- FASTag Will Soon be Mandatory For Your Car: This is How The Digital Payment Tag Works
- Bajaj Brings Back Iconic 'Chetak' Scooter in an All-Electric Avatar: Here's All You Need to Know
- There is a Strong Medical Case For Using Masks And Air Purifiers Against Pollution