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1-min read

UP Elections 2017: BJP Reaching Voters Through 'Personalised Letters'

In all, 3.5 crore 'personalised' letters are being sent to the voters highlighting corruption and the government's apathy towards farmers.

Press Trust Of India

Updated:February 20, 2017, 6:12 PM IST
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UP Elections 2017: BJP Reaching Voters Through 'Personalised Letters'
While long lines were seen outside polling booths in Saurashtra and South Gujarat in the first phase of Assembly polls, none among the 1,000 registered voters in Gajadi turned up to cast vote.(Representative image/PTI Photo)
Lucknow: In a bid to forge stronger ties with the electorates of the poll-bound Uttar Pradesh, the BJP has started sending them 'personalised letters' to seek their support.

The letters, which the saffron party calls 'family voter slip' are duly signed by the candidate of the assembly constituency concerned in a bid to impart it a personalised touch.

In all, 3.5 crore 'personalised' letters are being sent to the voters highlighting corruption and the government's apathy towards farmers.

"The onus of sending the letter is on the sector and booth level workers," said BJP spokesperson Harish Srivastava, adding the letter carries details of the voter ID card of the particular voter.

The letters are being sent to each assembly constituency, around a week prior to the polling day.

"To give a personalised touch, the letter is addressed to the head of the family. It also mentions the address of the voter," Srivastava said.
(Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)
| Edited by: Huma Tabassum
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