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Ralph Lauren Unveils Crisp White Team USA Olympic Uniforms

Ralph Lauren

Ralph Lauren

The uniforms, along with Ralph Lauren-designed Olympic Village attire for the American athletes, had been ready to go when the Games were postponed last summer due to the pandemic.

With a crisp white graphic look and roomy pockets, the uniforms to be worn by Team USA at the closing ceremony of the Tokyo Olympics were unveiled Wednesday by official outfitter Ralph Lauren.

The uniforms, along with Ralph Lauren-designed Olympic Village attire for the American athletes, had been ready to go when the Games were postponed last summer due to the pandemic.

“It seems like we’re all go now,” David Lauren, the company’s chief branding and innovation officer, told The Associated Press ahead of the reveal. “They had been designed, produced and ready to roll.”

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The Games are now scheduled to open July 23 and end Aug. 8 as organizers continue to figure out how to hold them with the pandemic still raging and just 100 days to go. In the meantime, Ralph Lauren is ready with opening and closing parade gear for the more than 600 Team USA athletes, those participating in the Paralympics and Olympic-themed items for sale to the public.

Opening ceremony uniforms will be unveiled in July.

Lauren, the son of the fashion giant’s founder, said sustainability was top of mind this Olympic go around.

Ralph Lauren, which has been outfitting Team USA since 2008, worked with Dow on a cotton pre-treatment dyeing process that uses less water, chemicals and energy than more traditional methods. The process was used for a navy Polo shirt each athlete will receive.

The Games are now scheduled to open July 23 and end Aug. 8 as organizers continue to figure out how to hold them with the pandemic still raging and just 100 days to go. In the meantime, Ralph Lauren is ready with opening and closing parade gear for the more than 600 Team USA athletes, those participating in the Paralympics and Olympic-themed items for sale to the public.

Opening ceremony uniforms will be unveiled in July.

Lauren, the son of the fashion giant’s founder, said sustainability was top of mind this Olympic go around.

Ralph Lauren, which has been outfitting Team USA since 2008, worked with Dow on a cotton pre-treatment dyeing process that uses less water, chemicals and energy than more traditional methods. The process was used for a navy Polo shirt each athlete will receive.

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first published:April 14, 2021, 23:48 IST