News18» News»Sports»Sony Pictures Sports Network Starts #MeriDoosriCountry Campaign for Euro 2020 Coverage
1-MIN READ

Sony Pictures Sports Network Starts #MeriDoosriCountry Campaign for Euro 2020 Coverage

Sony Pictures Sports Network starts #MeriDoosriCountry Campaign for Euro 2020 Coverage

Sony Pictures Sports Network starts #MeriDoosriCountry Campaign for Euro 2020 Coverage

In order to provide a larger than life experience for the biggest football tournament of 2021 SPSN has launched a teaser campaign to increase conversations with passionate fans and bring out the rivalry between supporters across the country

Sony Pictures Sports Network (SPSN) is set to broadcast UEFA EURO 2020 starting June 11, 2021 in India live on SONY TEN 2 and SONY TEN 3 (in Hindi) channels . As the biggest football tournament in Europe is all set to enthrall fans across India, SPSN starts its teaser campaign with its #MeriDoosriCountry films to bring fans closer to their teams leading to UEFA EURO 2020.

In order to provide a larger than life experience for the biggest football tournament of 2021 SPSN has launched a teaser campaign to increase conversations with passionate fans and bring out the rivalry between supporters across the country. ‘Meri Doosri Country’ will give the audiences

a chance to exhibit their undying passion for football, as they start supporting their favorite team from Europe at the UEFA EURO’s this June. Through their signature campaign, SPSN aims to draw in the attention of both fans and fringe-viewers to root for their favorite countries with the same passion and intensity as they would support their own country.

This campaign will complement the network’s campaign for the FIFA World Cup 2018 and will act as a signature campaign for all international country football tournaments on the network. To build up interest for the launch of the campaign, SPSN has released four teaser films encapsulating the same fervor, team rivalry and fan banter in a quirky and funny way. The four films were conceptualized and created in-house by SPSN’s marketing team

RELATED NEWS

Neville Bastawalla, Head – Marketing & On-Air Promotions, Sports Channels, Sony Pictures Networks India Private Limited: “After the FIFA World Cup, UEFA EURO is the biggest and the most exciting football extravaganza in the world with rich and colorful history. For a tournament in which India does not participate, we aimed to build vested interest among the Indian viewers who support their favorite European team with the same passion and intensity with which they support their own country. Our teaser films, which are an extension of #MeriDoosriCountry will bring out the rivalries of different fans across demographics and bring alive the emotions of these millions of Indian viewers who will be voicing their support for one of the countries participating in UEFA EURO 2020.”

first published:March 19, 2021, 15:28 IST