Vivobarefoot, a sister company of the legendary footwear brand Clarks, is known for its barely-there shoes made for running and hitting the trails.
The company has just launched its new shoes – Vivobarefoot Ultra Blooms, set to release in July – the world's first shoe to be made from algae biomass.
The company claims that the Ultra Blooms’ soles perform exactly like the EVA (ethylene vinyl acetate), the polymer material used to cushion most athletic shoes. All of this as it keeps on a par with wholesale prices similar to EVA shoes.
Vivobarefoot is not the first company trying to come up with nature-friendly ways to make shoes. Last year, Adidas had introduced a seafoam-coloured shoe made from recycled fishing nets and biodegradable shoes made from synthetic spider silk, reported Wired.com.
Companies like Rothy's, New Balance, and Nike have tried to make shoes with up cycled plastic water bottles. This year, Reebok created a shoe with soles made from dried corn kernels.
The algae shoe is being launched in collaboration with Bloom Foam, an eco-crusading team based in Mississippi who define themselves as “the world’s first plant-based, high-performance solution to synthetic and petroleum-based flexible foams”.
The company claims that every pair will help re-circulate 57 gallons of filtered water back into natural habitats, and prevent the equivalent of 40 balloons full of CO2 being released into the Earth’s atmosphere.
The Bloom Foam is created by harvesting algal biomass from freshwater sources at high risk of algal bloom, says the company website.